- Develop and implement the sales strategy for the Egyptian market.
- Establish and manage relationships with key customers, distributors, wholesalers, retailers, and foodservice operators.
- Identify new business opportunities in the retail, HoReCa, foodservice, private-label, and industrial customer segments.
- Build a strong customer portfolio.
- Negotiate commercial agreements, annual contracts, pricing, payment terms, and promotional activities.
- Develop partnerships with leading supermarket chains, distributors, importers, restaurant groups, and catering companies.
- Prepare annual sales budgets, forecasts, and business development plans.
- Monitor sales performance, margins, market trends, competitor activities, and customer requirements.
- Ensure achievement of sales volume, revenue, profitability, and collection targets.
- Work closely with production, supply chain, finance, quality, and marketing departments.
- Support product development and product adaptation based on local customer and market requirements.
- Recruit, manage, coach, and develop the local sales team.
- Establish effective sales reporting, customer follow-up, and performance management systems.
- Represent the company at customer meetings, trade fairs, exhibitions, and industry events.
- Provide regular reports and market insights to senior management.
Required Qualifications and Experienc
- eBachelor's degree in Business Administration, Sales, Marketing, Economics, or a related field
- .Strong professional background in the FMCG industry, preferably within food manufacturing, bakery products, packaged foods, snacks, frozen foods, or related categories
- .Minimum 15 years of overall sales experience
- .Minimum 5 years of managerial experience in a Sales Manager, National Sales Manager, Commercial Manager, or similar leadership position
- .Proven experience in developing and managing sales teams
- .Demonstrated success in building sales channels and increasing market share
- .Strong knowledge of the Egyptian FMCG, retail, wholesale, distribution, and foodservice markets
- .An established and active professional network among
- :National and regional supermarket chain
- sFMCG distributors and wholesaler
- sHoReCa and foodservice companie
- sRestaurant and catering group
- sPrivate-label customer
- sIndustrial food manufacturer
- sProven experience in key account management and commercial negotiations
- .Experience in launching a new product, brand, factory, or business operation would be a significant advantage
- .Strong understanding of pricing, margins, trade terms, credit management, and sales forecasting
- .Excellent command of English and Arabic, both written and spoken
- .Proficiency in Microsoft Office and sales reporting or CRM systems
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