Sales Manager – Value-Added Audio Visual Distribution

Company Description

AVIT Distribution LLC specializes in providing audio, video, multimedia, lighting, and communication solutions with added-value channel management, brand development, training, application assistance, implementation support, and procurement programs. We believe in strengthening reseller models to increase their offers and services. Our team, with experience working for manufacturers, dealers, and integrators, understands the importance of reliable delivery and seamless integration, ensuring successful project completion and ongoing support.

Location: Dubai, UAE.

Experience Required: Minimum 10 years in the Middle East

Position Overview:

We are seeking a dynamic and results-driven Sales Manager with extensive experience in the Audio Visual (AV) industry to lead sales and business development for our value-added distribution business. The ideal candidate will have a proven track record of working in the Middle East market, with strong relationships across consultants, system integrators, and key decision-makers. The role requires the ability to specify leading AV brands into projects, drive revenue growth, and build long-term client partnerships.

Key Responsibilities:

• Develop and execute sales strategies to achieve company revenue and profitability targets.
• Build strong relationships with consultants, system integrators, contractors, and end-users to specify AV brands into upcoming projects.
• Identify and pursue new business opportunities in the UAE and wider GCC market.
• Provide technical and commercial support to consultants during design and tender stages.
• Deliver presentations, product demonstrations, and training sessions to promote brand awareness.
• Monitor market trends, competitor activities, and emerging technologies to ensure competitive positioning.
• Work closely with the management and technical team to ensure seamless project execution and client satisfaction.
• Prepare sales forecasts, reports, and account plans for management review.

Qualifications & Skills:

• Minimum 10 years’ experience in the AV industry within the Middle East.
• Proven success in specifying AV brands with consultants and securing project inclusion.
• Strong network of industry contacts across consultants, integrators, and key accounts.
• Excellent communication, negotiation, and presentation skills.
• In-depth knowledge of AV technologies, distribution models, and project lifecycles.
• Bachelor’s degree in Business, Engineering, or a related field; CTS certification preferred.