Sales Manager – On Trade (Liquor Distribution)

Job Description: Sales Manager On Trade (Liquor Distribution)

Position Overview

The Sales Manager On Trade will be responsible for driving liquor sales within on-trade channels (bars, restaurants, clubs, lounges, hotels). The role requires strong market knowledge of UAE liquor distribution and the ability to develop high-impact sales strategies to capture and expand market share in Bahrain.

Key Responsibilities

* Develop and execute sales strategies to increase revenue across on-trade channels.

* Build and maintain strong relationships with bar managers, F&B; directors, hotel chains, and club owners.

* Achieve monthly and quarterly sales targets in line with company objectives.

Manage pricing, promotions, and product visibility in collaboration with marketing.

* Monitor competitor activity and provide market intelligence for decision-making.

Coordinate with logistics and operations to ensure timely product delivery.

Train and mentor junior sales executives where applicable.

Requirements

* 58 years experience in liquor distribution sales, preferably with Dubai/Abu Dhabi companies like MMI or similar.

* Proven track record in achieving and exceeding sales targets in on-trade channels.

Strong network and relationships in the hospitality/F&B; sector.

Excellent negotiation and communication skills.

Ability to work independently, manage client portfolios, and handle high-pressure environments. Salary & Benefits