About NCH:
At New Country Healthcare (NCH), our journey started with a powerful vision of fostering a healthier community, guided by the vision of our Chairman, Dr. Ghazi Al Koudsi. Through unwavering dedication, we have not only fulfilled our commitment to the community but also emerged as a prominent leader in the healthcare sector. Over the last 32 years, New Country Healthcare has established itself as the leading healthcare distributor in the UAE, with an extensive portfolio featuring over 1500 top-quality products from over 50 international brands manufactured across the United States, Canada, Europe, Asia, and the Middle East.
At NCH, we have a holistic approach to health, and today, we import and distribute trusted international brands in pharmaceuticals, nutraceuticals, health and functional foods, sports nutrition, cosmeceuticals, and personal products, solidifying our position in the local and GCC markets. As we continue to grow, we remain committed to our core values, providing innovative and high-quality healthcare products while upholding our legacy of excellence.
Culture at NCH:
At New Country Healthcare (NCH), our people-centric culture thrives on collaboration, continuous growth, and innovation. We believe in the power of continuous education, empowering our teams to reach their full potential and contribute fresh ideas. With a strong focus on Learning and Development, we nurture a culture of learning through engaging seminars and ongoing training programs. United by a shared mission and values, our diverse team prioritizes sustainability, customer well-being, promotes healthy lifestyles, and fosters community education. At NCH, you'll find a supportive environment where collaboration and teamwork are at the heart of everything we do, working together to make a positive impact on the health and well-being of our community.
Position Overview:
The Sales Merchandiser plays a critical frontline role in ensuring consistent product availability, visibility, and execution standards across assigned outlets, including pharmacies, modern trade, and other retail channels.
The role is responsible for maintaining high standards of in-store execution, stock management, and compliance, ensuring that products are accurately represented, readily available, and handled in line with company policies and applicable regulatory requirements. This directly supports sales growth, brand credibility, and customer or patient access.
Working closely with Sales, Supply Chain, and outlet teams, the Sales Merchandiser is accountable for delivering disciplined field execution, identifying operational gaps, and providing actionable insights from the market.
Roles and Responsibilities:
Pharmacy Execution & Product Visibility
- Ensure consistent and compliant product placement across assigned pharmacies in line with company standards and UAE healthcare regulations
- Maintain accurate shelf pricing, labelling, and approved promotional materials to ensure full compliance and avoid regulatory risk
- Drive optimal product visibility and accessibility to support sell-out and patient access
- Conduct regular in-store checks to identify visibility gaps and take immediate corrective action
Product Availability & Stock Ownership
- Ensure continuous product availability across assigned outlets by closely monitoring shelf and back-store stock levels
- Coordinate proactively with the Sales and Delivery teams to maintain timely replenishment and prevent lost sales
- Take full ownership of stock accuracy within assigned outlets, ensuring correct quantities and proper handling
- Escalate supply risks, stock shortages, or operational issues with clear recommendations
Expiry Management & Risk Control
- Apply strict FIFO principles across all outlets to ensure compliance and minimise expiry-related losses
- Proactively identify near-expiry products and take corrective action in coordination with internal teams
- Maintain high standards of product handling to ensure quality, safety, and regulatory compliance
- Monitor and report expiry risks to protect business performance and brand reputation
Field Coverage & Commercial Prioritisation
- Execute daily visits in line with the approved route plan while maintaining flexibility to prioritise high-impact pharmacies
- Focus efforts on outlets with higher sales potential, stock risks, or strategic importance
- Maintain discipline, punctuality, and consistent coverage to protect commercial presence
- Optimise routes and time allocation to maximise productivity and execution quality
Data Collection, Insights & Reporting
- Capture accurate data on stock levels, availability, execution standards, and competitor activity using approved tools
- Translate field observations into actionable insights to support sales and supply decisions
- Submit complete and timely daily reports with clear visibility on risks, gaps, and opportunities
- Provide structured feedback on market dynamics, pricing trends, and competitor initiatives
Pharmacy Relationship Management & Brand Representation
- Build and maintain strong, professional relationships with pharmacists and store teams
- Act as a reliable point of contact to support smooth execution and resolve operational challenges
- Represent NCH with professionalism, integrity, and full adherence to compliance standards
- Support basic product awareness where appropriate, without breaching regulatory or ethical guidelines
Compliance & Operational Discipline
- Ensure all activities are conducted in full compliance with internal policies and UAE healthcare regulations
- Avoid any non-compliant promotional practices or unauthorized product claims
- Maintain accurate documentation and reporting in line with company standards
- Escalate any compliance risks or deviations immediately
- Escalate operational issues, stock risks, or compliance concerns promptly.
Qualifications & Skills:
Education & Experience
- High school diploma or equivalent; diploma in healthcare, business, or related field is a plus
- Minimum 2 years of experience in pharmacy merchandising, healthcare field operations, or FMCG with pharmacy exposure
- Experience working with pharmacies, drugstores, or healthcare outlets in the UAE is preferred
- Exposure to pharmaceutical, nutraceutical, or wellness products is an advantage
- Valid UAE driving licence is required.
Technical & Functional Skills
- Strong understanding of pharmacy merchandising and stock management practices
- Knowledge of expiry management and regulated product handling
- Familiarity with mobile reporting tools
- Basic understanding of healthcare compliance standards.
Soft Skills & Competencies
- Strong interpersonal and relationship-building skills
- High level of accountability and ownership
- Clear and professional communication
- Attention to detail, especially in stock and expiry management
- Ability to work independently across multiple locations
