About
Serai Collective is a cultural fashion house based in Dubai. We curate independent designers rooted in craftsmanship, culture, and community, and create retail experiences shaped by storytelling, human connection, and thoughtful commerce.
More than a traditional boutique, Serai is a platform and meeting placebringing together designers, artisans, and communities through curated collections, intimate events, and cultural activations.
Role Overview
Serai Collective is currently in its pre-launch phase, preparing to open its physical retail space in 2026. We are hiring a Sales & Operations Manager to join during this foundational stage and play a key role in building the commercial and operational framework ahead of launch.
This position sits at the intersection of sales strategy, operational execution, and team leadership. The selected candidate will work closely with the Founder to establish systems, drive commercial readiness, and ensure a seamless transition into full retail operations upon launch.
This is an opportunity for a commercially minded leader who thrives in early-stage environments and is excited to build from the ground up.
Key Responsibilities
Sales & Commercial Strategy
- Develop and execute sales strategies aligned with Serai's positioning and designer portfolio
- Support pre-launch commercial planning, forecasting, and pricing alignment
- Drive in-store sales performance post-launch and achieve monthly/quarterly targets
- Build long-term client and community relationships
Operations & Store Management
- Assist in building operational systems, SOPs, and reporting structures during pre-launch
- Oversee daily boutique operations post-launch (scheduling, logistics, vendor coordination)
- Maintain communication with designers and partners
- Support visual merchandising and event execution
Client Experience & Community Building
- Establish service standards aligned with Serai's positioning of warmth, depth, and care
- Act as a brand ambassador within the regional creative community
- Support designer showcases, activations, and cultural events
- Support planning and execution of designer showcases, trunk shows, and cultural events
- Contribute ideas that strengthen community engagement and brand presence
Inventory, Reporting & Optimization
- Create inventory flow SOPs, accuracy, and sell-through performance
- O sales data and prepare regular reports
- Identify operational gaps and propose solutions to improve efficiency and profitability
Who You Are
- A grounded, confident leader who balances structure with empathy
- Commercially aware and people-oriented
- Comfortable working both strategically and hands-on
- A clear, thoughtful communicator with strong interpersonal skills
- Drawn to culture, craftsmanship, and meaningful luxury
- Calm under pressure and highly organized in fast-moving environments
Requirements & Qualifications
- Must be on your own Visa (mandatory)
- Currently pursuing or recently completed a degree in Business, Marketing, Communications, or a related field
- 13 years of experience (including internships) in retail operations, sales support, or brand coordination
- Excellent written and spoken English and Arabic
- Background in fashion, retail, hospitality, or concept stores preferred
Tools & Skills
- Proficient in Shopify, Notion, Google Suite, and Excel
- Familiarity with Canva or similar tools for presentations
Why Join Serai Collective
- Join at pre-launch and help build the operational foundation of a new cultural retail model
- Work directly with the Founder in a high-growth environment
- Contribute to shaping a differentiated luxury platform in the region
- Opportunity for long-term growth as the business scales
How to Apply
If this role feels aligned with who you are and how you lead, we'd love to hear from you.
Apply via LinkedIn or email [Confidential Information] with your CV and a short note on why Serai resonates with you.
