Sales Planning Manager Pre-Owned

Job Purpose:

Responsible for leading sales planning, performance monitoring, and commercial analysis for the Pre-Owned business to support the achievement of revenue, profitability, and sales targets. The role develops sales forecasts, monitors business performance, and provides actionable insights through Power BI and other analytical tools. It also works closely with Finance, IT, and Marketing to improve business planning, sales processes, lead conversion, system capabilities, and overall commercial performance.

Key Responsibilities:

• Develop monthly sales forecasts and business plans for the Pre-Owned business
• Monitor daily, weekly, and monthly sales performance against targets, forecasts, revenue, and profitability objectives
• Identify performance gaps, sales trends, and potential risks and provide timely insights and recommendations to management
• Develop and maintain Power BI dashboards covering sales performance, customer demand, presales activities, marketing leads, and operational KPIs
• Analyze customer demand and sales pipeline data to identify opportunities to improve sales conversion and vehicle turnover
• Define and monitor key sales performance indicators and ensure clear visibility of overall business performance
• Work closely with Finance on profitability analysis, pricing, budgeting, forecasting, and monthly performance reviews
• Coordinate with IT on system enhancements, workflow improvements, reporting requirements, and automation initiatives supporting sales operations
• Coordinate sales-related marketing activities and ensure alignment between marketing campaigns, lead generation, sourcing activities, and sales objectives
• Monitor marketing lead performance and conversion into actual vehicle sales
• Support management with regular business performance reports, commercial analysis, and data-driven recommendations
• Ensure sales planning processes, reports, and systems comply with company policies, procedures, and internal control requirements
• Manage and coordinate internal and external audit requirements related to sales operations, processes, and systems
• Follow up on audit observations and ensure corrective actions are implemented within agreed timelines
• Continuously identify opportunities to improve reporting accuracy, process efficiency, automation, and overall sales performance

Skills & Qualifications:

• Bachelor's degree in Business Administration, Commerce, Finance, Economics, or a related field
• Strong knowledge of sales planning, forecasting, budgeting, profitability analysis, and performance management
• Advanced proficiency in Microsoft Excel and Power BI
• Strong analytical skills with the ability to translate complex data into clear and actionable business insights
• Strong commercial and financial acumen
• Good understanding of CRM, ERP systems, and sales-related digital processes
• Strong planning, problem-solving, and decision-making capabilities
• Excellent communication and stakeholder management skills
• Ability to work effectively across Sales, Finance, Marketing, and IT functions
• Strong attention to detail with a high level of accuracy and data integrity
• Good understanding of internal controls, audit requirements, and corporate governance
• Ability to manage multiple priorities in a fast-paced commercial environment

Experience:

• 8+ years of relevant experience in sales planning, commercial planning, business analysis, sales operations, or a related field
• Previous experience in the automotive industry is highly preferred
• Experience in the Pre-Owned / Used Cars business is an advantage
• Previous experience in a managerial or team leadership role is preferred