Sales Transformation

*Please apply only if its relevant to the job post and end to end sales strategy / sales transformation experience is mandatory.

Sales Transformation Role

Location: Dubai, UAE

Company: DAMAC Group

Function: Sales Transformation

Level: Mid-Senior Management

About the Role

DAMAC Group is looking for a seasoned Sales Transformation person to lead and drive end-to-end transformation initiatives across the sales organisation.

The role will be responsible for identifying opportunities to improve sales strategy, operating models, processes, productivity, customer journeys, technology adoption and performance, and translating these into measurable commercial outcomes.

We are looking for someone who has personally led and delivered end-to-end sales transformation programmes — from diagnosing the current state and designing the transformation roadmap through to implementation, change management and measuring business impact.

Key Responsibilities

• Lead end-to-end sales transformation programmes from strategy and diagnosis through implementation and benefits realisation.
• Assess existing sales models, processes, structures, customer journeys and performance to identify improvement opportunities.
• Develop and implement sales operating models, GTM strategies, sales processes and sales effectiveness initiatives.
• Drive improvements in sales productivity, conversion, pipeline management, revenue generation and customer experience.
• Partner with Sales, Marketing, Technology, Finance and other senior stakeholders to implement transformation initiatives.
• Leverage CRM, analytics, automation, AI and digital tools to improve sales effectiveness and decision-making.
• Define sales KPIs, performance dashboards, governance mechanisms and benefits tracking.
• Lead change management and ensure adoption of new processes, tools and ways of working across the sales organisation.
• Present transformation roadmaps, progress, risks and business impact to senior leadership.

What We're Looking For

• 8–13 years of relevant experience in Sales Transformation, Commercial Transformation, Sales Effectiveness, Commercial Excellence, Sales Strategy, Business Transformation or Consulting.
• Proven experience leading and delivering sales transformation end-to-end, not just individual CRM or process improvement projects.
• Strong understanding of sales operating models, GTM, sales processes, sales productivity, performance management and commercial strategy.
• Experience working with CRM, sales technology, analytics, automation and/or AI-enabled sales solutions.
• Strong programme/project management and stakeholder management capabilities.
• Comfortable working with CXO and senior leadership stakeholders in a complex, fast-paced organisation.
• Strong analytical and problem-solving skills with the ability to translate data into commercial actions.
• Experience from management consulting or a large complex organisation with significant sales transformation exposure is preferred.