Role: Salesforce Marketing Cloud
Location: Dubai
Notice Period: Immediate - Max 30 Days
Experience Level: 5+ Years
Required Skills: Development, Integrations, HTML/CSS, SQL, AMP, Automations/Journey, Email, SMS, Data Extensions/list, Admin, CRM.
Job Description:
- Setting up campaigns and communications (plans & schedules), Creating data segmentation and targeting based on the campaign requirements and available data extensions and data filters.
- Scheduling and deployment of email marketing, SMS and Push Notifications using Salesforce Marketing Cloud and other available platforms for communication dispatch.
- Monitoring and reporting on the campaign performance (communication performance) using SFMC and other platforms.
- Working closely with IT team on any development, integration and other custom requirements required for campaign setup, dispatch, and reporting.
- Create multi-market email templates using AmpScript.
- Create customer journey based on Communication strategy on Salesforce Marketing Cloud (using Journey Builder/Automation Studio) and working with IT on any development and integrations.
- Validate data points and quality to facilitate efficient customer communications.
- Setup and validate Loyalty promotions on the loyalty tool to feed into customer journey (trigger comms) and campaigns comms managed via Salesforce Marketing Cloud.
- Deliver on using A/B Testing and other metric for communication performance.
- Monitor dispatch metric using key KPIs such as dispatch SLA, first-pass accuracy, on time delivery, time to market with %age accuracy.
- Links and Landing Page management on Content Management System (CMS).
