Salesforce Marketing Cloud Developer

Position: Salesforce Marketing Cloud Developer

Work arrangement: Remote

Contract: 1 year renewable

We are looking for an experienced Salesforce Marketing Cloud (SFMC) Campaign Lead to take ownership of end-to-end campaign delivery. The ideal candidate will combine strong Salesforce Marketing Cloud expertise with campaign management, stakeholder coordination, analytics, and commercial understanding.

This role is not a pure SFMC development position. The successful candidate should have personally owned and managed campaigns from initial brief and requirements gathering through configuration, QA/UAT, launch, optimization, and post-campaign reporting.

• Own and manage end-to-end recurring and ad hoc marketing campaigns, from brief through launch and post-campaign analysis.
• Hands-on experience with Salesforce Marketing Cloud, particularly Journey Builder, Automation Studio, segmentation, and Personalization Studio.
• Manage mobile app campaigns, including in-app banners, mobile customer journeys, and coordination across communication channels.
• Manage loyalty campaigns, including offers, vouchers, customer eligibility, and redemption.
• Lead campaign QA/UAT, launch readiness, risk management, issue resolution, and go-live decisions.
• Manage control groups, A/B testing, suppression rules, consent, frequency management, and re-entry rules.
• Analyze campaign performance using Tableau or similar analytics tools, including conversion, redemption, revenue, attribution, and campaign optimization.
• Demonstrate commercial understanding of campaign costs, channel selection, ROI, and incremental gross profit.
• Gather and translate business requirements into executable campaign plans.
• Coordinate effectively across marketing, analytics, technical, operations, and call-centre teams.
• Provide strong project and stakeholder management, ensuring accountability throughout the campaign lifecycle.
• Present campaign results and clearly explain campaign decisions, challenges, corrective actions, and measurable business impact.
• Experience managing Arabic or multilingual campaign workflows is an advantage.

The ideal candidate will have a proven track record of personally owning and leading campaigns, rather than only providing technical SFMC development support. They should be comfortable making campaign and launch decisions, managing multiple stakeholders, resolving issues before go-live, and taking accountability for campaign performance from brief through reporting.