Salesforce Marketing Cloud Journey Architect

Renanascence CX Consulting (Rena) is a customer experience and insights advisory firm that helps organizations turn data into actionable decisions. We specialize in survey research, analytics, reporting, and dashboard automation, delivering accurate, timely, and actionable insights to drive better business outcomes.

We are looking for a Salesforce Marketing Cloud Journey Architect to help design, orchestrate, and activate complex, long-term customer journeys for one of the UAE's leading real estate developers. (CX, Personalization & Automation Real Estate Scale)

This is not a campaign role.

This is about designing experience-driven, multi-year customer and broker journeys, powered by Salesforce Marketing Cloud.

What you'll be doing

You'll work at the intersection of Customer Experience, Communications, and Automation, translating complex real estate journeys into scalable, personalized SFMC programs.

Your responsibilities will include:

Designing end-to-end customer and broker journeys in Salesforce Marketing Cloud (Journey Builder) across the full lifecycle, from lead generation to post-handover engagement.

Translating CX journey maps into SFMC journey logic, including entry sources, decision splits, triggers, exits, exception handling, and re-entry scenarios.

Defining and configuring data extensions, attributes, and segmentation logic to support personalization by customer tier, persona, lifecycle stage, and behavior.

Implementing and managing email, SMS, WhatsApp, push notifications, and landing page journeys using Content Builder and Mobile Studio.

Designing and activating behavioral, time-based, and system-triggered journeys, including payment milestones, construction updates, handover readiness, complaints, and service communications.

Building and managing dynamic content rules, personalization logic, fallback scenarios, and suppression strategies.

Collaborating closely with CX strategists, content designers, and stakeholders to ensure journeys are emotionally intelligent, compliant, and operationally realistic.

Supporting UAT, QA, and journey testing, including edge cases, delays, escalation paths, and data failures.

Documenting journey logic, data dependencies, and governance standards to support long-term scalability and internal adoption.

What we're looking for

Someone who understands that SFMC is not just a tool it's an experience delivery engine.

You should have:

Strong hands-on experience with Salesforce Marketing Cloud, particularly:

Journey Builder

Content Builder

Contact Builder

Mobile Studio

Solid understanding of data models, data extensions, SQL queries, and segmentation logic within SFMC.

Experience implementing event-based and lifecycle-driven journeys, not just promotional campaigns.

Comfort working with long, complex customer lifecycles (real estate, banking, telecom, utilities, insurance, or similar).

Ability to work with multiple systems and data sources (CRM, ERP, service platforms, construction or operations systems).

Strong collaboration skills able to translate business and CX requirements into technical journey logic.

High attention to detail, governance, and scalability you design things to last, not to just go live.

Nice to have (but not mandatory)

Experience working on real estate or long-term ownership journeys.

Experience with WhatsApp Business / Mobile messaging integrations in SFMC.

Understanding of customer experience design or service design concepts.

Experience supporting VIP, Signature, or tiered customer journeys.

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