SDR - Field Sales Representative

Location: UAE (On-field role with limited remote work)

Reporting To: Senior Business Development Manager (BDM)

Compensation: Market standard fixed pay + performance-based incentives

About Us

Illumine Labs is a fast-growing SaaS company transforming childcare management through intuitive, powerful software solutions. We help nurseries, preschools, and childcare chains streamline operations and deliver exceptional parent experiences. As we scale across the UAE, we are strengthening our on-field sales presence to support market expansion and customer engagement.

Role Overview

This is a field-first sales role, with approximately 70% of time spent on outside sales activities and 30% on farming and follow-ups. The SDR will work closely with the Senior BDM, supporting on-ground execution, relationship building, and deal progression.

The role focuses on in-person engagement, site visits, relationship nurturing, and follow-through, while strategic deal ownership and closures remain with the BDM.

Key Responsibilities

1. On-Field Sales & Customer Engagement (70%)

• Visit assigned nurseries, preschools, and childcare centers across the UAE
• Conduct in-person meetings and assist in on-site product demos alongside the BDM
• Build relationships with owners, administrators, and operational staff
• Represent Illumine Labs professionally during field interactions and events

2. Account Farming & Follow-ups (30%)

• Follow up with previously engaged prospects and warm accounts
• Nurture relationships post-demo to move accounts toward decision-making
• Handle clarifications, product questions, and coordination before closure

3. Sales Coordination & Support

• Coordinate schedules, site visits, and meetings with the BDM
• Ensure prospects are prepared ahead of demos and follow-ups
• Maintain continuity between field interactions and next steps

4. CRM Updates & Reporting

• Update visit notes, meeting outcomes, and follow-ups in the CRM
• Track account progress and share updates with the BDM
• Provide field-level insights on objections, pricing feedback, and competitor activity

5. Market Feedback & Collaboration

• Share on-ground insights about customer needs and expectations
• Work with marketing and product teams by relaying field feedback
• Support pilot accounts and early-stage customers when required

Required Qualifications

• 1- 3 years of experience in field sales or outside sales roles
• Comfortable spending most working days on the field
• Technology background 
• Strong interpersonal and relationship-building skills
• Ability to manage follow-ups and farming activities independently
• Proficiency in English and Arabic
• Valid Driving License

Preferred Qualifications

• Experience selling into nurseries, preschools, education, or services sector
• Exposure to SaaS or subscription-based products
• Familiarity with CRM tools such as HubSpot, Salesforce, or similar
• Prior experience supporting a senior BDM or sales manager

What We Offer

• Competitive fixed salary with performance-based incentives
• Fuel allowance for UAE-wide field visits
• Clear growth path into a full BDM role
• Exposure to international SaaS sales and market expansion
• Training and mentorship from senior sales leadership