Company Overview
Our client is a long-established, globally regulated fintech and trading group operating across the UAE, UK, Europe, Asia, and Australia. The company powers millions of traders worldwide through advanced multi-asset trading platforms, innovative digital products, and a strong commitment to technology-driven growth. With a diversified portfolio spanning CFDs, crypto, and broader financial markets, the organisation is scaling rapidly and investing deeply in digital performance, search visibility, and data-driven customer acquisition.
Responsibilities
- Develop and execute the global SEO strategy across multiple brands, products, and regions to drive high-intent organic traffic and improve search visibility.
- Lead on-page, off-page, and technical SEO initiatives, including site audits, keyword research, content optimisation, link-building programs, schema updates, and page performance improvements.
- Partner with product, engineering, marketing, and content teams to ensure SEO requirements are integrated into new features, landing pages, product updates, and market expansions.
- Analyse user behaviour, ranking trends, and competitor landscapes to identify growth opportunities and produce actionable recommendations.
- Own SEO dashboards and reporting, continuously monitoring KPIs such as traffic quality, rankings, conversions, and LTV impact.
- Optimise multilingual content and oversee localisation best practices across multiple international markets.
- Collaborate with paid media teams to align organic and paid search efforts, ensuring consistent messaging and efficient acquisition strategies.
- Stay ahead of algorithm updates, emerging search trends (including AI-driven search), and industry best practices to safeguard and expand organic performance.
Requirements
- 5+ years of hands-on SEO experience, ideally within fintech, trading, crypto, or other complex, competitive industries.
- Proven expertise in technical SEO, including site architecture, crawling and indexing, Core Web Vitals, structured data, and page speed optimisation.
- Strong understanding of keyword research, content optimisation, and on-page SEO fundamentals.
- Experience managing SEO for multilingual or multi-regional websites.
- Familiarity with modern SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, Looker Studio, and similar platforms.
- Ability to interpret data, build insights, and present clear recommendations to senior stakeholders.
- Strong collaboration skills and the ability to work cross-functionally with product, engineering, and marketing teams.
- Knowledge of how AI-powered search and generative engines impact SEO is an advantage.
- Comfortable operating in a fast-paced, high-growth environment.
