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Be Group

Search Engine Optimization Specialist

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  • Posted 2 days ago
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Job Description

About the Role:

We're seeking a highly skilled Senior SEO Specialist with deep expertise across all SEO disciplines. You'll be the technical powerhouse driving our organic growth through advanced on-page, off-page, and technical SEO strategies.

Key Responsibilities:

On-Page SEO Excellence:

  • Develop and execute comprehensive keyword strategies, including LSI and semantic SEO
  • Optimize website architecture, content structure, meta elements, headers, and internal linking
  • Conduct in-depth competitor analysis and SERP research to identify ranking opportunities
  • Enhance site structure and navigation for optimal user experience and crawlability
  • Collaborate with content teams to ensure SEO best practices

Off-Page SEO & Link Building:

  • Design and implement strategic link-building campaigns to increase domain authority
  • Research and secure high-quality backlinks through targeted outreach
  • Monitor backlink profiles, identify toxic links, and maintain a healthy link ecosystem
  • Build relationships with industry-relevant websites, bloggers, and publishers

Technical SEO Mastery:

  • Conduct comprehensive technical audits (site speed, mobile optimization, Core Web Vitals, indexing)
  • Implement schema markup, structured data, XML sitemaps, and robots.txt optimization
  • Collaborate with developers on technical implementations, migrations, and SSL setup
  • Troubleshoot crawl errors, indexation issues, and technical barriers to ranking
  • Ensure mobile-first optimization and international SEO best practices

Analytics & Optimization:

  • Monitor performance using Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog
  • Analyze ranking trends, traffic patterns, and conversion metrics
  • Generate detailed performance reports with actionable insights
  • Stay updated on algorithm changes and adapt strategies accordingly
  • A/B test SEO initiatives and optimize based on data

Requirements:

  • 3-5 years of proven SEO experience with demonstrated results
  • Expert proficiency with: Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics 4, Search Console
  • Deep understanding of search engine algorithms, ranking factors, and E-E-A-T
  • Strong technical skills (HTML, CSS, basic JavaScript, website architecture
  • Excellent analytical and problem-solving abilities
  • Data-driven mindset with strong attention to detail

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About Company

Job ID: 149268113