Search Engine Optimization Specialist

EXPRESS GROUP, Over the past decade, Express Group has witnessed tremendous growth and expansion across its diverse corporate portfolio. The tremendous growth of our business, in recent years, is the result of key achievements: one is the strong network of international partnerships that has developed, based on our solid reputation at home, bringing scope and diversity to our portfolio of products and services. Through this wide network of global partnerships we now have the strategic capabilities to expand the services we offer, delivering complete, turnkey solutions in many of our sectors of operation.

Responsibilities

• Review and analyze client sites for areas needing improvement

Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic.

Conduct keyword research and competitive analysis to identify growth opportunities.

Optimize website content, landing pages, meta tags, URLs, and internal linking structures.

Perform technical SEO audits and work with developers to resolve issues related to site speed, indexing, crawlability, and mobile optimization.

Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO platforms.

Collaborate with content, marketing, and e-commerce teams to align SEO strategies with business objectives.

Manage off-page SEO activities including link-building and outreach strategies.

Track, report, and analyze SEO KPIs and provide actionable insights and recommendations.

• Stay up to date with search engine algorithm updates, SEO trends, and best practices.

Qualifications

Bachelor's degree in Marketing, Digital Marketing, IT, or a related field.

Proven experience as an SEO Specialist or similar role.

Strong understanding of on-page, off-page, and technical SEO best practices.

Hands-on experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar).

Experience with CMS platforms and basic knowledge of HTML, CSS, and website structures.

Strong analytical skills and ability to interpret data and trends.

Excellent communication skills and ability to work collaboratively with cross-functional teams.

• Experience in industrial, B2B, or e-commerce sectors is a plus.