Search Engine Optimization Specialist

Company Description Marketing Growth Hub (MGH) is a specialized marketing consultancy that supports businesses in strengthening their brand presence and achieving sustainable growth. The firm provides expert guidance and strategic advice to help clients design and refine effective marketing strategies. MGH focuses on optimizing marketing campaigns across channels to improve performance and return on investment. By partnering closely with clients, MGH aims to drive measurable business success and long-term competitive advantage.

Role Description This is a full-time, on-site role based in Cairo, Egypt for a Search Engine Optimization Specialist. The specialist will manage day-to-day SEO activities, including conducting keyword research, performing technical and content-focused SEO audits, and optimizing website pages for search visibility. The role involves developing and implementing link-building strategies, monitoring performance through web analytics tools, and preparing regular reports with insights and recommendations. The SEO Specialist will collaborate with content, design, and marketing teams to ensure that SEO best practices are integrated into campaigns and website updates, contributing to overall organic growth and lead generation.

Qualifications

• Candidates should possess strong skills in Keyword Research and On-Page SEO to identify opportunities and optimize content effectively.
• Candidates should possess practical experience in SEO Audits to assess technical health, content quality, and overall site performance.
• Candidates should possess capabilities in Link Building to develop ethical, high-quality backlink strategies that improve domain authority.
• Candidates should possess proficiency in Web Analytics to track rankings, traffic, conversions, and user behavior, and to translate data into actionable insights.
• Relevant experience with SEO tools (e.g., Google Search Console, Google Analytics, keyword research platforms, and site audit tools).
• Solid understanding of search engine algorithms, technical SEO fundamentals (site speed, mobile responsiveness, indexing), and content optimization best practices.
• Strong analytical, problem-solving, and communication skills, with the ability to work effectively in cross-functional teams.
• Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field is preferred; prior agency or consultancy experience is an advantage.