Job Purpose
The Senior Account Executive is responsible to oversee Social Media accounts and campaigns which include but are not limited to: research, campaign & content conceptualizing, execution, monitoring and reporting, SEO optimization, team management, client relationship management
Roles and Responsibilities
- Work with clients to implement a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients industries.
- Create timely and engaging content plans optimized for platform used and intended audience.
- Knowing what type of content works best on what platform, optimizing content accordingly, as well as understanding the different nuances of each platform.
- Optimize SEO by aligning it with the overall social media plan.
- Analyze and report social media actions on a monthly basis for successes and new opportunities.
- Conceptualize engaging and professional visuals with creative team / and content with copywriters, that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc).
- Stay current with social media trends and tools includes attending networking and educational events, reading blogs, and listening to podcasts.
- Continue to refine and define our social marketing process.
- Work with teams to create a solid branding message that's reflected across client's image
- Attend events when required
- Continuously brainstorm for new campaigns and ideas with team members
- Work towards bringing more leads and upselling
- Perform other job-related duties as assigned by direct manager
Core Competencies
- Passion
- Creativity
- Strategic Thinking
- Proactivity
Behavioral Skills
- Good understanding of digital platforms, and best practices
- Excellent communication and interpersonal abilities with aptitude in fostering long-term relationships with clients
- Excellent organizational skills including Attention to Detail and Multitasking skills
- Exceptional time management skills including the ability to handle multiple clients with changing priorities.
- Team player
Technical Competencies/Skills
- Solid understanding of project management and reporting on progress
- Excellent command of English and Arabic
- Strong knowledge in MS Office
Education
- Bachelor Degree in Mass Communication, Business Management, Advertising and Marketing, or any other related filed
Experience
- 2-3 years of experience in a similar role
- Experience including but not limited to Facebook, LinkedIn, Instagram, Snapchat, Google Communities, Twitter, YouTube, and more.
- Knowledge of social media and analytics software (Hootsuite, Google Analytics, Facebook Insights, etc.).
- Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
- Bilingual proficiency in English and Arabic is a must.
- Strong understanding of social media content best practices & guidelines
- Strong understanding of UAE market including dialect, culture and political landscape
- Must be willing to work long & flexible hours on a regular basis, this is a highly demanding position
- Proven ability to collaborate across division to implement processes and achieve results. Track record of building and maintaining productive relationships with multiple stakeholders, including working closely with department heads.
- Ability to prioritize, multi-task efficiently and respond to ongoing requests in a timely fashion.
