Job Purpose
Create and deliver engaging Arabic content that is disseminated across various channels and accompanying the visual elements.
Roles and Responsibilities
- Minimum 3-5 years of experience in Arabic copywriting within government, healthcare, or public sector communication.
- Proven ability to write in Modern Standard Arabic with strong command of tone, grammar, and style.
- Experience crafting content for social media campaigns, awareness initiatives, and health sector communication.
- Strong experience in concept creation, campaign storytelling, and emotional brand narratives.
- Familiarity with UAE culture, language nuances, and government communication tone.
- Skilled in writing across multiple formats: social posts, video scripts, taglines, press releases, and campaign copy.
- Experience collaborating with creative teams, designers, and strategists to bring ideas to life.
- Understanding of social media trends and audience behavior in the UAE.
