Senior Associate, Global Performance Marketing

Secretlab is an international gaming chair brand seating over a million users worldwide, with our key markets in the United States, Europe and Singapore, where we are headquartered.

We are looking for a self-motivated individual with at least 2 years of hands-on experience with PPC campaign execution to join our E-commerce Marketing team as a Performance Marketer in Singapore. You will be responsible for executing, analysing, and reporting the performance of these programs.

You will have the opportunity to build, manage and support key consumer-facing marketing programs that are designed to drive key company KPIs. This includes driving collaborative efforts with world-renowned brands such as Game of Thrones, Batman, Cloud9, Team Secret, as well as international esports organisers such as Riot Games for their League of Legends global tournaments.

Responsibilities

• Drive performance-marketing activities, including: media buying and optimization of paid digital channels.
• Optimise and scale all digital channels.
• Focus on the ROI of all marketing activities and have the creative ability to constantly improve performance
• Create, manage and analyse performance marketing experiments
• Monitor and report on performance marketing effectiveness and user activity, and act upon this intelligence
• Conduct both regular and ad-hoc data analysis
• Keep up to date with the latest trends, opportunities and learnings in online marketing

Requirements

• Knowledge and proficiency as well as at least 2 years hands-on experience with the execution and optimization of campaigns on Facebook advertising and Google AdWords.
• Experience in handling and analysing large amounts of data using Microsoft Excel and Analytics.
• Comfortable speaking about and presenting data
• Proactive, disciplined, organised, and highly-motivated self-starter
• Strong commercial awareness
• Detail-oriented, metric and results driven, with very strong analytical skills
• Proficient in Microsoft Excel and web analytics tools

Bonuses

• Experience working with a direct-to-consumer/ digitally native brand