Main job duties and responsibilities:
- Plan, organize and control the implementation of the marketing strategy to ensure the achievement of all targets in support of the brand strategy.
- Analyze how is the brand positioned in the market regularly and crystalize targeted consumers insights along with the research department.
- Plan, develop and monitor the brand yearly (non-members, members campaigns, and events & PR calendar) along with setting the budget.
- Set & manage the yearly members initiatives along with the E-business & membership departments.
- Deliver financial result through analysis of the monthly sales (packages, pricing, terms of payments), delivering monthly reports.
- Assist in forecasting the annual sales target by zone and in setting the annual pricing strategy.
- Plan the annual marketing leads required to support achieving the sales target.
- Develop the brand (non-members & members) yearly calendar of events and budget.
- Work on developing sales promotions along with the sales team.
- Provide monthly dashboard monitoring the brand performance and budget spent.
- Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
- Perform any additional tasks that might be necessary for easier workflow, within the main frame of the job's specialty.
Job requirements:
Educational background and previous experience:
- Suitable bachelor's degree.
- Minimum of 6-8 years of experience in brand management
Knowledge and Functional Skills:
- Results-oriented and have demonstrated creativity through prior work.
- Excellent objective-setting and analytical skills
- Excellent interpersonal skills
- Ability to steer a complex organization towards consistent brand communications.
