At Electra we need talented people that will share our strategy to be the obvious partner contracting for local & international players who wish to set up an event within the GCC.
This role is a cornerstone of Electra's expansion in Saudi Arabia. The Senior BD KSA will drive revenue across events, exhibitions, structures, tent rental, furniture rental, scenic fabrication, and turnkey live-event solutions.
The candidate must be a strong BD generalist with agency experience, capable of selling Electra's full suite of offerings:
Exhibition stand design & fabrication
Event production & scenic build
Temporary structures, tents & stages
Furniture & dcor rental
Turnkey festival & government event delivery
Technical integration (through partners)
They should be deeply connected in the KSA marketespecially with government entities, giga-projects, agencies, production houses, and developers.
Main Accountabilities
Key Responsibilities
Business Development Across All Electra Divisions
Grow Electra's footprint across events, exhibitions, structures, and rental within the Kingdom.
Win new clients and large-scale projects from government, giga-projects, corporate, sports, festivals, and live-event sectors.
Drive revenue in line with Electra's KSA growth targets for 20262030.
Client & Agency Partnerships
Actively engage and maintain relationships with creative agencies, experiential agencies, production companies, consultants, developers, city authorities, and ministries.
Position Electra as a reliable partner capable of large-scale delivery, fast turnaround, and compliance with KSA requirements.
Lead client pitches, presentations, and technical deep-dives showcasing Electra's portfolio.
Tendering, Pricing & Commercial Management
Lead the full tender process: RFP evaluation, pricing coordination, commercial structure, risk assessment, and submission.
Work closely with Dubai HQ's Estimation, Technical, and Production teams to prepare competitive proposals.
Ensure all tender responses reflect Electra's capabilities, strengths, timelines, and resource availability.
Negotiate contracts and secure commercially viable terms.
Coordination With Dubai HQ
Collaborate daily with internal teams:
Exhibitions
Events
Structures & Tents
Scenic & Joinery
Project Management
Provide clear briefings and required documentation for accurate costing and execution planning.
Support operational teams during onsite builds, mobilization, and delivery phases in KSA.
Market Intelligence & Strategy Input
Identify trends, competitor movement, pricing benchmarks, and upcoming seasonal calendars (Riyadh Season, Jeddah Season, Formula 1, festivals, sports, etc.).
Recommend new product lines or rental inventory tailored for the KSA market.
Reporting & Governance
Maintain updated CRM entries, revenue forecasts, and sales reports.
Attend weekly review calls with the Head of BD and relevant department heads.
Ensure adherence to Electra's BD processes, SOPs, ethics standards, and HSSE guidelines.
Qualifications & Experience
510 years BD experience in events, exhibitions, rental, structures, or agency-side in the KSA market.
Strong existing network with KSA agencies, ministries, giga-project teams, and event organizers.
Proven ability to independently manage a market while coordinating with remote HQ.
Ability to sell multiple service lines and understand technical scopes.
Strong commercial and contractual understanding.
Arabic is an advantage but not mandatory.
Key Competencies
Strong generalist capable of selling Electra's full integrated offering.
Excellent client management, agency handling, and negotiation skills.
High adaptability and cultural awareness in the KSA business environment.
Strong sense of ownership, urgency, and responsiveness.
Relationship-driven with a problem-solving mindset.
Ability to represent Electra's brand of quality, speed, reliability, and delivery excellence.
General Obligations Towards Health, Safety and Environment
You will correctly use machinery, appliances, tools, transport, and all equipment issued by the company.
You will correctly use personal protective equipment supplied by the company.
You will not remove any safety devices for any machinery or installations.
You will perform all tasks set forth by safety and environmental regulations and thus cooperate with Electra to ensure a working environment and condition that do not pose any risks in terms of health, safety and environment to others.
