[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
YOUR OPPORTUNITY
This is your opportunity to play an instrumental role in the growth of Bacardi's Future Markets.
Make a lasting mark by building a best-in-class commercial capability ecosystem that directly drives volume, share and consumer engagement across the AMEA region.
About You
You are a commercial capability expert who genuinely loves developing people and building winning teams. You bring deep FMCG experience – ideally in Sales, Trade Marketing or Commercial Excellence – and know how to translate strategy into field-level behaviour change that sticks. You thrive in complex, multi-market environments and are just as comfortable inspiring a frontline sales team in the field as you are presenting a capability business case to a VP. You are a Fearless coach with a Founder's mindset and a Family heart.
ARE YOU READY TO EMBARK ON YOUR NEXT MOVE
- Do you dare to be different
- Are you willing to question, challenge and innovate in pursuit of excellence
- Can you work collaboratively and inspire others
- Are you ready to make your mark
Don Facundo Bacardí revolutionized the world of rums. As the cocktail industry continues to flourish every day, we strive to follow his legacy and delight the most demanding in the industry - our consumers! That's where you come In!
Responsibilities
WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
- Lead the AMEA PEAK Commercial Capability agenda – owning the end-to-end Basíco to Maestro journey for Primos and trade partners across 25+ markets.
- Design and implement the annual AMEA Capability Calendar, aligning learning priorities to regional commercial strategy and brand execution standards.
- Partner with Market GMs, Commercial Directors and HR to embed Standards of Excellence across territory management, customer segmentation and value-sell propositions.
- Build and coach a network of market-level Capability Champions to cascade PEAK tools, modules and routines with consistency and energy.
- Drive field coaching culture – regularly joining customer visits and team meetings to model best practice and reinforce capability investment in the flow of work.
- Measure, track and report capability KPIs (PEAK completion rates, competency scores, business impact metrics) and embed a continuous improvement loop.
- Manage external learning partners, digital platforms and facilitation resources to deliver best-in-class, scalable capability solutions across the region.
- Embed Revenue Growth Management (RGM) principles – pricing, promotional ROI and pack-price strategy – into capability programmes so markets can execute smarter in the field.
- Turn commercial data into simple, usable playbooks that help markets spot growth opportunities across channels and customer segments.
- Spot what is working in one market and make it easy for others to replicate – identifying scalable commercial models and embedding them across AMEA.
- Embed commercial capability into key transformation programmes such as Route-to-Market changes, so learning happens in the flow of real work, not as a separate training event.
- Strengthen consistency in commercial processes across markets while giving local teams the flexibility to adapt to their own context.
- Own the commercial onboarding standard for new Primos across AMEA – ensuring every new KAM or TM rep gets up to speed fast and starts contributing quickly
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
- 8–10 years of progressive FMCG commercial experience, with a strong track record in Sales, Trade Marketing, Commercial Execution or Commercial Excellence.
- Demonstrated success in designing, deploying and measuring commercial capability or learning programmes at a regional or multi-market scale.
- Outstanding facilitation, coaching and influencing skills – able to inspire from the frontline to the VP's.
- Deep understanding of FMCG route-to-market models, customer management disciplines and the off- and on-trade channel landscape across AMEA.
- Proficiency in capability measurement frameworks (e.g. Kirkpatrick, ROI Institute) and commercial analytics tools.
- Experience operating in a matrixed, multi-cultural organisation; high cultural intelligence and adaptability across AMEA markets.
- Bachelor's degree in Business, Marketing or related field; MBA or equivalent postgraduate qualification preferred.
PERSONAL QUALITIES – SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR
- Fearless – courageously challenges the status quo, pushes boundaries and brings bold ideas to the table with conviction.
- Coach-first Mindset – genuinely passionate about unlocking the potential of others; your greatest satisfaction comes from watching your Primos grow.
- Commercial Savvy – hardwires capability investment to business outcomes; always asking so what does this do for the P&L
- Collaborative Leader – builds bridges across functions, markets and levels; makes others better by being in the room.
- Authentic & Transparent – leads by example, owns mistakes, shares credit generously and operates with uncompromising integrity.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of Belonging, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
Health & Wellbeing
- Medical, Critical Illness, and Life Insurance
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
