Job Overview:
The Commercial Senior Manager is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role will lead a dynamic marketing team, oversee campaigns across multiple channels, and work closely with cross-functional teams to ensure alignment with business objectives.
Job Responsibilities:
Strategy Development and Brand Management
- Develop and implement marketing strategies aligned with the business goals and objectives to drive customer acquisition and revenue growth.
- Collaborate with senior leadership to define and execute brand positioning, messaging, and overall brand strategy.
- Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, print, social media, email, and events.
Brand Management & Customer Insights
- Maintain and enhance the company's brand image, ensuring consistency across all marketing channels and communications.
- Develop and oversee the execution of brand campaigns, initiatives, and brand positioning strategies.
- Use customer insights, data analytics, and market research to improve customer engagement and retention strategies.
Budget, Analytics & Reporting
- Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize return on investment (ROI).
- Analyse performance data of marketing campaigns and strategies to assess effectiveness and recommend improvements.
- Provide regular, comprehensive reports to senior management regarding campaign performance, ROI, and actionable insights for optimization
Qualification and Requirements:
- Bachelor's degree in relevant field
- At least 7 years experience in commercial and marketing, with a focus on events and entertainment companies/clients.
- Strategic thinker with a data-driven mindset.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong analytical skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment.
