Lead the ideation and development of creative concepts for various projects, including branding campaigns, product designs, events, and digital experiences, ensuring alignment with client objectives and market trends.
Collaborate with cross-functional teams, including designers, marketing strategists, and project managers, to ensure concepts are feasible, innovative, and meet project goals.
Conduct thorough market research and competitor analysis to inform the development of fresh and impactful design concepts that resonate with target audiences.
Develop and present detailed concept proposals, including mood boards, sketches, prototypes, and storyboards, to clients and stakeholders.
Drive the creative direction of projects from initial concept through to execution, ensuring all designs maintain consistency, innovation, and high standards of quality.
Mentor and guide junior and mid-level concept developers, providing feedback and helping them refine their creative process.
Stay up-to-date with the latest design trends, technologies, and industry standards to ensure concepts remain relevant and competitive.
Lead brainstorming sessions, workshops, and creative meetings to generate new ideas and explore diverse solutions for complex design challenges.
Manage multiple concept development projects simultaneously, ensuring that each concept is completed on time and within budget.
Build and maintain strong relationships with clients, providing exceptional customer service and ensuring their needs are met throughout the project lifecycle.
Required Qualifications
Bachelor's degree in Design, Fine Arts, Advertising, or a related field (Master's degree preferred).
7+ years of experience in concept development, creative direction, or a related role, with a strong portfolio showcasing innovative and impactful design concepts.
Proficiency in design software, including Adobe Creative Suite (Illustrator, Photoshop, InDesign), Sketch, or other relevant tools.
Strong creative and conceptual thinking, with the ability to turn abstract ideas into visual narratives and actionable designs.
Excellent communication and presentation skills to clearly articulate design concepts and strategies to clients, teams, and stakeholders.
Proven experience leading and mentoring creative teams, providing constructive feedback and fostering an innovative, collaborative environment.
In-depth knowledge of branding, marketing strategies, and audience psychology to ensure designs are strategically sound.
Strong project management skills, including the ability to manage timelines, budgets, and resources across multiple projects.
Ability to work under pressure, meet deadlines, and adapt to changing client requirements.
