About The Role
We're looking for a storyteller who can turn brand vision into scroll-stopping, platform-native content — and then get it in front of the right people, with the data to prove it worked.
This role is built for a creative who thinks in hooks, shots, and captions first, and who also understands how the platforms behind them work. You'll create across Healthcare and Fintech tones without missing a beat, partner closely with design and performance teams, and have real autonomy in how our brand shows up online.
If a great hook, a perfectly timed trend, or a caption that stops the scroll genuinely excites you — keep reading.
What You'll Own
Content Creation (Core Responsibility)
- Plan and produce high-volume, platform-native content — short-form video (Reels/TikToks), carousels, static posts, and interactive formats like polls and stories — tailored to multiple product lines and audiences
- Write compelling, platform-specific copy that stops the scroll and drives action
- Shoot and edit content hands-on, from concept to final cut
- Translate high-level brand and marketing strategy into monthly content plans and calendars — with strong visual and narrative consistency
- Build out content lineups detailing titles, formats, captions, and publication dates
- Keep a sharp eye on emerging trends and platform shifts (especially on TikTok and other emerging platforms), and adapt them fast to fit our brand voice and guidelines
- Use AI tools and modern production workflows to move faster without losing creative quality
- Switch tone and style seamlessly across distinct verticals
Social Media Management (Supporting Responsibility)
- Plan, schedule, and publish content across social platforms, ensuring timely and consistent delivery
- Partner with Creative and Performance teams to ensure everything you create is integrated into the broader marketing ecosystem and product launches
- Own monthly performance reporting — track, analyze, and translate data into clear recommendations that shape what gets made next
- Maintain trackers for monthly deliverables and manage day-to-day content operations
- Work cross-functionally across multiple verticals and stakeholders in a fast, agile environment
What You Bring
On the content side, you should bring:
- 3–5 years of experience in a content-led role, with a strong, varied portfolio that proves you can create — not just plan
- Proven, hands-on skill in shooting and editing short-form video for social (Reels/TikTok-native, not repurposed TV ads)
- Excellent copywriting skills — you can write a hook, a caption, and a script that actually performs
- Comfortable working across Canva, CapCut, and similar tools as your daily creative toolkit
- A sharp, current eye for social and content trends, with the instinct to adapt them to a brand's voice fast
- An AI-forward mindset — you already use AI tools to speed up ideation, editing, or production, and you're always looking for the next one
- Ability to adapt tone and creative direction across different industries and audiences without missing a beat
The Strategist And Operator Side
- Bachelor's degree in Marketing, E-Marketing, Mass Communication, or a related field
- Solid grasp of measurement tools and reporting frameworks to track engagement and ROI, and the ability to turn numbers into next steps
- Advanced knowledge of social platforms (Instagram, TikTok, Facebook) — algorithms, formats, and best-in-class scheduling tools
- Experience building and managing content calendars and lineups end-to-end
- Excellent written and verbal communication in English and Arabic
- A proactive, team-first attitude — you collaborate easily across design, performance, and external partners
Nice To Have
- Prior experience in high-compliance or high-trust sectors like Healthcare or e-commerce
- Familiarity with paid social workflows and how organic and performance content work together
Why Join Us
You'll have real ownership over how our brand shows up, sounds, and looks across every platform — backed by the latest AI tools, the freedom to chase trends fast, and a team that treats content as a craft, not a checkbox. If you want your work to actually move the needle and be seen, this is that seat.
Ready to create Let's talk. 
