Senior Content Specialist

About Swypex

Swypex is transforming financial management for businesses with a seamless, intuitive, and unified platform. We are redefining outdated, complex systems to empower businesses with real-time visibility, control, and efficiency.

The Role

We're looking for a Senior Content Specialist to lead the development of clear, engaging, and performance-driven content for Swypex. The role will work closely with Marketing, Product, Sales, and other teams to turn complex financial products and business challenges into simple, relevant content that resonates with our target audience.

What You'll Do

• Develop and execute content across Swypex's marketing channels, including website, social media, email, ads, blogs, landing pages, and other marketing materials.
• Create B2B content tailored to key audiences such as CEOs, CFOs, Finance Managers, and business owners.
• Translate complex product features and financial concepts into simple, clear, and engaging messaging.
• Develop content that supports brand awareness, lead generation, product adoption, and customer engagement.
• Work closely with the performance marketing team to develop and optimise ad copy and creative concepts.
• Support product launches, campaigns, partnerships, events, and other marketing initiatives with relevant content.
• Maintain consistency in Swypex's tone of voice, messaging, and brand positioning across channels.
• Conduct research on industries, competitors, market trends, and customer pain points to identify relevant content opportunities.
• Work with internal stakeholders to gather information and turn it into accurate, customer-focused content.
• Contribute to content calendars and ensure timely delivery across campaigns and channels.
• Review and edit content to ensure accuracy, clarity, grammar, and consistency.
• Use content performance data and insights to improve future content.

What You Bring

Must-have:

• 4+ years of experience in content marketing, copywriting, or a related role, preferably in B2B, fintech, SaaS, or technology.
• Strong English writing skills.
• Strong Arabic writing skills, with the ability to adapt content naturally for the Egyptian market.
• Excellent understanding of B2B audiences and how to communicate with decision-makers.
• Ability to simplify complex topics without losing the core message.
• Strong research and storytelling skills.
• Experience creating content across multiple formats and channels.
• Understanding of SEO and content marketing principles.
• Familiarity with marketing and analytics tools.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Ability to work collaboratively with cross-functional teams.