Plan and own the bilingual editorial calendar aligned to monthly performance goals (organic clicks, rankings, CTR, conversions, SQLs from gated assets).
Write and edit English & Arabic content: blogs, website/landing pages, case studies, white papers, product sheets, email nurture copy, ad copy, social captions, and video/script copy.
Build SEO briefs; perform keyword/intent research; optimize on-page (titles, H1H3, meta, internal linking, FAQs/schema) and collaborate with SEO on content hubs and interlinking.
Ghostwrite LinkedIn posts and long-form articles for executives and sales leaders.
Localize/adapt messaging per market (KSA, UAE, GCC) while maintaining brand voice and style guides.
Interview SMEs; fact-check claims; ensure high accuracy across specialized industries (life sciences, legal, fintech, eLearning, manufacturing, ICT).
Coordinate with Design/Video for creative assets; deliver clear briefs and final QA (grammar, tone, consistency).
Track and report performance via GA4, GSC, Ahrefs/SEMrush, and Looker/Data Studio dashboards.
Use AI writing assistants responsibly, ensuring originality, proper sourcing, and strong human editorial quality.
Requirements
57+ years professional content writing with 2+ years in B2B; advanced English proficiency and advanced proficiency in Modern Standard Arabic.
