We are looking for a highly skilled
Senior Copywriter to own and lead content creation across the entire customer journey from acquisition and onboarding to engagement, retention, and advocacy.
This role is responsible for crafting
smart, personalized, human-centered content that nurtures customers at every stage and elevates their experience with dopay across email, WhatsApp, SMS, push notifications, NewsLetter, in-app messaging, website content, and more.
This is a strategic and hands-on position, ideal for someone who knows how to blend
brand storytelling, customer lifecycle messaging, industry insights, and performance-driven content into one cohesive experience
Responsibilities
- Drive the creation of thought-leadership content that empowers dopay's mission to support businesses of all sizes and help employees access world-class financial services, while staying informed about fintech trends and bring forward innovative content opportunities
- Translate complex financial and fintech concepts into simple, human, and helpful narratives that resonate with diverse audiences
- Research and produce well-written, accurate, and insight-driven content, including: blog posts, white papers, reports, newsletters, case studies, video scripts and thought leadership pieces on various financial topics related to fintech, payroll, and employee financial inclusion
- Develop SEO-compliant content for dopay's website, supporting both lifecycle and financial education needs
- Conduct market, industry, and customer research to understand pain points, motivations, and behavioral triggers.
- Define personas and audience segments and tailor messaging per persona and per industry.
- Write 360 lifecycle content across acquisition, onboarding, activation, usage, retention, and advocacy.
- Craft personalized, behavior-based messaging for email, WhatsApp, SMS, push notifications, and in-app journeys.
- Support marketing campaigns with strong content across Google, Meta, TikTok, LinkedIn, and website channels
- Develop and implement a comprehensive content strategy that aligns with business objectives, supports marketing campaigns per persona per industry cross (Google, META, Tiktok, Website, Linkedin) and drives demand generation, brand awareness and engagement
- Ensure content aligns with dopay's brand voice, guidelines, and emotional narrative
- Collaborate with marketing, design, growth, product, sales teams and different stakeholders to ensure integrated content delivery
- Track and optimize content performance using analytics tools; run A/B tests to improve results.
- Ensure all content follows SEO best practices and contributes to organic traffic growth
Requirements
- Bachelor's degree in Marketing, Communications, Finance, Journalism, or a related field
- 3+ years of experience in B2B content strategy and writing, preferably in fintech, tech, financial services, or SaaS.
- Proven experience in financial writing & Content Creation, with the ability to simplify complex concepts for different audiences.
- Strong understanding of financial concepts and ability to communicate them effectively to diverse audiences
- Strong experience writing across lifecycle channels (email, SMS, WhatsApp, push), tailored per persona and per industry.
- Exceptional writing, editing, and storytelling skills with a strong sense of narrative flow and clarity.
- Strong understanding of SEO, content marketing strategies
- Self-motivated and able to work independently while collaborating effectively with cross-functional teams
- Ability to create and execute data-driven content strategies that align with business goals
- Experience working with content management systems (CMS).
- Excellent communication, organizational, and project management skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative thinker with a strong eye for detail and passion for delivering high-quality content.
Benefits
Why Join dopay
If you want to empower every individual regardless of their job or income and every business, no matter its size, to access financial services easily,
dopay is the place for you.
Join a team that values
innovation, inclusion, and meaningful impact, helping humanize and amplify a brand built on empowerment, accessibility, and financial dignity.
At dopay, you're not just creating content
you're helping build a movement.
Be part of a
fast-growing fintech transforming how companies pay their employees across Egypt and emerging markets
