Senior Copywriter

Job Requirements

• 5-8 years of experience in B2B content marketing, content writing, or copywriting.
• Experience in HR services, recruitment, outsourcing, professional services, or SaaS is highly preferred.
• Proven portfolio covering SEO articles, landing pages, case studies, LinkedIn content, and short-video scripts.
• Demonstrated ability to create content that improves business metrics such as website traffic, engagement, lead generation, conversion rates, or search rankings.
• Strong understanding of SEO, content strategy, buyer personas, customer journeys, and performance analysis.
• Knowledge of Egypt's HR and employment landscape is a plus.
• Hands-on experience with Google Workspace, Google Analytics, Google Search Console, Ahrefs or Semrush, Screaming Frog, LinkedIn, Zoho CRM, Zoho Campaigns, Canva or Adobe Express, and AI content tools.