Senior Data Analyst

Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We're on a mission to deliver accessible online trading products around the world through education and accessibility.

Think finance is stuffy Think again.

We see Equiti as a new breed of broker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment, Our Marketing department would like to welcome a creative

Marketing Senior Data Analyst for a fully remote position working closely with our Dubai-based team.

As we invest in evolving into a multi-service Super App, this role is critical to protecting and scaling that investment. It ensures every feature launch, promotion, and cross-sell initiative is evaluated against measurable long-term value rather than short-term uplift. By connecting user lifecycle behavior with commercial performance, the position guides where to focus resources, when to accelerate product adoption, and when to hold back to avoid cannibalization or churn. The outcome is a structured, data-led growth path where expansion across products translates into sustainable revenue, stronger retention, and a coherent ecosystem rather than disconnected initiatives.

Responsibilities

• Analyze user lifecycle (New Active Loyal Dormant Reactivated) and define optimal engagement strategies
• Perform gap analysis across funnels to identify lost revenue opportunities
• Conduct basket & cross-product analysis to support bundling and cross-sell logic
• Evaluate promotions, incentives, and pricing impact (incremental revenue vs cannibalization)
• Assess commercial push effectiveness by cohort, source, and product maturity
• Design and measure A/B tests focused on retention and LTV
• Build clear datasets, dashboards, and actionable insights for Product, Marketing, and CRM teams

Skills & Competencies

• Advanced SQL (cohort & behavioral analysis)
• Python or R (preferred)
• BI tools (PowerBI / Tableau / Looker)
• Experimentation & measurement frameworks

Experience Requirements

• 5+ years in Product, Growth, or Commercial Analytics
• Experience with multi-product platforms / Super Apps (fintech, marketplace, telco, wallets, subscriptions)
• Strong understanding of lifecycle monetization & performance evaluation
• Proven ability to translate data into business decisions

Success Metrics

• Improved LTV and retention, not only conversion
• Smarter product push timing per lifecycle stage
• Effective cross-sell without cannibalization
• Data-driven commercial strategy adopted by stakeholders

Perks

Each of our offices has its special perks; be it no ties, free lunches, charity events, or a hybrid work policy but whenever you walk into an Equiti office, you're sure to see a friendly face. We encourage international collaborations and always keep our eyes open to how we can do more.

With energy, drive, and imagination, there's no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.

Equiti is an equal opportunity employer.

Equiti refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.