Senior Digital Marketing Officer

Develop optimization strategies that increase the bank's search engine results rankings.

Research SEO keywords to use throughout the bank's website and marketing materials for organic SEO success.

Continuous research and analysis of competitor advertising links, tools, and platforms.

Manage SEM campaigns strategies and budgeting.

Update content and website links for maximum optimization and search engine rankings in alignment with relevant stakeholders.

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Track, report, and analyze website analytics, initiatives and campaigns.

Monitor daily performance metrics to understand SEO strategy performance.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Work with the development team to ensure SEO best practices are properly implemented on different components.

Develop frequent reports of the website performance in accordance to our KPIs.

Manage all bank Messaging platforms (SMS, in-app notifications, 2 way-SMSs, WhatsApp for Business, Live chat, Chatbots, Emails, etc.).

Align with business partners and contact center on managing all ongoing campaigns and manage daily SMSs approvals and dispatching operations.

Manage campaigns performance tracking ensuring achieving maximum ROI.

Align with business partners on best practices to achieve business goals and KPIs.

Monitor system health and performance and handle all customers complains related to messaging services and platforms.

Manage all messaging platforms leads collection, distribution, tracking & optimization.

Develop and analysis monthly reports: Cost, Conversion Rate, Contact Center Feedback etc.

Handle all contracts and messaging portals financing.

Develop frequent market analysis in terms of competitors practices and new trends and initiatives.

Manage the product development with business partners, IT, developers and group product development teams.

Ensure messaging platforms are properly tested and provide business sign-off before deployment to end-users.

Analyze and identify best UX/UI practices to apply through messaging services.

Analyze customers needs, ensuring Chatbot capabilities and dialogue flow covering all customers needs and latest products and events updates.

Ensuring latest technologies are applied when applicable such as Artificial Intelligence

• Manage ads manager and google analytics and TikTok manager.

Skills: Good communication skills. Good Writing skills. Good presentation skills.