Responsibilities:-
Operational & Functional Excellence
- Develop and execute digital marketing and social media strategies aligned with the organization's marketing objectives and campaign calendar.
- Build and maintain monthly social media plans and content calendars across all digital platforms.
- Create, schedule, and publish engaging content on social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), and other relevant channels.
- Plan, launch, monitor, and optimize paid digital advertising campaigns to maximize reach, engagement, and conversion.
- Conduct competitor analysis and market research to identify trends, opportunities, and industry best practices.
- Manage day-to-day digital marketing activities while ensuring consistency of brand identity and messaging across all channels.
- Coordinate with creative and content teams to ensure timely delivery of digital marketing assets.
- Monitor campaign budgets and optimize resource utilization to achieve marketing objectives.
- Support the implementation of digital initiatives that enhance brand awareness and customer acquisition.
People & Collaboration
- Collaborate with internal departments including Marketing, Sales, Business Development, Customer Experience, and Design teams to deliver integrated marketing campaigns.
- Coordinate with external agencies, media partners, influencers, and digital vendors to ensure successful campaign execution.
- Share digital marketing best practices and provide guidance to junior team members when required.
- Build effective working relationships with stakeholders to ensure alignment on campaign objectives, timelines, and deliverables.
Customer, Patient & Stakeholder Focus
- Develop digital campaigns that enhance customer engagement, brand awareness, and customer experience across all digital touchpoints.
- Understand target audience behaviors, preferences, and customer journeys to deliver relevant and engaging content.
- Monitor audience engagement and respond to customer interactions in coordination with relevant stakeholders.
- Analyze customer insights, digital behavior, and campaign performance to improve communication effectiveness.
Compliance, Safety & Continuous Improvement
- Ensure all digital marketing activities comply with organizational branding guidelines, digital marketing policies, and applicable regulations.
- Adhere to data privacy, copyright, advertising, and social media platform policies in all digital communications.
- Monitor campaign performance through daily, weekly, and monthly reports, providing recommendations for continuous improvement.
- Analyze advertising performance and implement optimization actions to improve ROI, engagement, and conversion rates.
- Identify emerging digital marketing trends, technologies, and best practices to continuously enhance marketing effectiveness.
Requirements:-
- Bachelor's degree at any discipline.
- 5 to 8 years of experience Digital Marketing, social media Marketing, at least 2 years at senior level.
