Job Title: Senior Digital Marketing Specialist
Location: Riyadh, Saudi Arabia
Company: Confidential
Role Overview:
We are seeking a results-driven and creative Senior Digital Marketing Specialist to drive digital growth strategy, maximize online brand footprint, and optimize customer acquisition channels. The role bridges the gap between high-level brand strategy and precise digital execution, taking full ownership of multi-channel digital campaigns, performance marketing metrics, and agency coordination to ensure high-impact marketing ROI. This position plays a critical role in scaling paid and organic acquisition channels, enhancing brand positioning, and delivering data-driven marketing outcomes that support business growth.
Key Responsibilities:
Digital Campaign Management
- Architect and execute comprehensive multi-channel digital campaigns including SEO/SEM, paid social, and targeted programmatic advertising to drive quality acquisition.
- Develop and manage campaign planning, budgeting, audience segmentation, and brand positioning across all digital channels.
- Optimize marketing funnels and customer journeys to maximize acquisition and retention.
Performance Marketing
- Manage hands-on setup and optimization of Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), TikTok Ads, and LinkedIn Ads (for B2B campaigns).
- Drive continuous campaign optimization through structured A/B testing on landing pages, ad creatives, and user journeys.
- Optimize Cost Per Acquisition (CPA) and maximize Return on Ad Spend (ROAS) across all paid channels.
- Scale paid and organic acquisition channels to support business growth targets.
Agency Coordination & Content Production
- Liaise closely with external marketing agencies to align deliverables, timelines, and quality standards.
- Plan and coordinate on-site content shoots every quarter to support campaign requirements.
- Ensure timely execution of quarterly content shoots and agency deliverables.
Data Analytics & Insights
- Own performance reporting and translate complex data from GA4, Google Search Console, and ad platforms into actionable strategic recommendations for executive leadership.
- Expert use of Google Analytics 4 (GA4) and Google Tag Manager for tracking, attribution, and analysis.
- Set up conversion tracking and Meta Ads reporting.
- Create custom dashboards and visualization reports using Looker Studio, Power BI, or Tableau to track core KPIs.
- Manage digital marketing budgets efficiently and attribute conversions accurately.
SEO & Website Management
- Optimize on-page content, keyword research, local SEO, and Google Business Profile management.
- Understand and implement basic technical SEO concepts to improve organic visibility and domain authority.
- Manage and optimize landing pages using WordPress or similar CMS platforms.
Social Media Marketing
- Oversee content planning, scheduling, and community management across all social platforms.
- Manage influencer collaborations and analyze social media metrics for performance improvement.
- Implement organic growth strategies and drive short-form video strategies (Reels, TikTok, Shorts).
Content Marketing & Brand Alignment
- Develop professional copywriting, campaign messaging, and structured content calendars.
- Execute email marketing campaigns, blog/article writing, and landing page content development.
- Supervise editorial calendars and content distribution across digital channels, ensuring consistent positioning and highly polished messaging.
- Apply basic graphic design principles to visual content.
Lead Nurturing & Marketing Automation
- Design, implement, and optimize automated email marketing workflows and lifecycle campaigns to maximize customer retention and lifetime value.
- Implement email automation, lead nurturing, and advanced customer segmentation strategies.
- Handle CRM management (e.g., HubSpot, Salesforce) and deploy SMS and WhatsApp marketing strategies.
- Build workflow automation to streamline the lead funnel and improve conversion rates.
Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- Fluency in English (written and spoken) is mandatory.
- Proficiency in Arabic is preferred.
- Minimum 5+ years of proven experience in digital marketing, with a track record of managing and scaling paid and organic acquisition channels.
- Deep expertise in running performance marketing campaigns across Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
- Strong proficiency in SEO tools, CRM systems (HubSpot, Salesforce), and web analytics platforms (GA4, Google Tag Manager, Google Search Console).
- Proven experience creating dashboards and reports using Looker Studio, Power BI, or Tableau.
- Exceptional copywriting, editing, and professional presentation skills.
- Experience with WordPress or similar CMS platforms.
- Experience with marketing automation tools and email marketing platforms.
- Professional certifications in Google Ads, Meta Blueprint, HubSpot, or similar are preferred.
Key Competencies:
- Strong digital marketing strategy and campaign management expertise.
- Performance marketing and paid media optimization excellence.
- Data-driven analytical rigor and conversion optimization skills.
- Exceptional copywriting, communication, and presentation abilities.
- SEO, SEM, and organic growth strategy capabilities.
- CRM management and marketing automation proficiency.
- Social media marketing and community management skills.
- Creative thinking with strong attention to brand consistency.
- Agency management and stakeholder coordination abilities.
- Proactive, results-oriented, and adaptable in a fast-paced environment.
