Job Description

We're hiring — Senior Digital Marketing Specialist (Tourism)

If you can take a campaign from the first brief to the last conversion report, and you've done it for travel brands, this one is for you.

Jawla Tours is looking for a Senior Digital Marketing Specialist to own our digital presence end to end — paid, organic, and everything in between.

What you'll do

Plan and run paid campaigns across Meta, Google, TikTok and Snapchat — from budget split to ROAS
Create content that actually sells travel: destination hooks, offer creatives, reels, landing page copy
Own the full funnel — awareness → consideration → booking
Work closely with design, SEO and sales to turn traffic into confirmed bookings
Read the numbers weekly, scale what works, kill what doesn't

Must-haves

3+ years of hands-on experience in the tourism/travel sector — you know the seasons, the destinations, and how travelers actually decide
Strong media buying (Meta and Google at minimum)
Content creation: you can write the hook and brief the shoot
Full marketing cycle awareness — strategy, execution, optimization, reporting
Comfortable with CPL, CPA, ROAS and conversion rate as daily language

Nice to have