Job Description

Company Description GoBird is group of seasoned creatives, strategists, and marketers who get it, healthcare messaging isnʼt always simple. But making it easy to understand, engaging, and patient-centric is our zone.

We do two things exceptionally well! Craft compelling brand stories through strategic, personalized content & amplify your reach + impact through targeted performance marketing.

With years of experience working with healthcare brands, we know how to dig deep, simplify complex procedures, and turn them into content that connects — driving real engagement, more leads, and higher footfall.

Role Description We are looking for an experienced Senior Media Buyer to take ownership of the performance marketing department and manage paid campaigns across multiple healthcare accounts.

Previous hands-on experience managing healthcare campaigns is mandatory, particularly for aesthetic and dental clinics.

You will be responsible for paid media performance from strategy and campaign setup to optimization, reporting, and lead quality.

This is not only a campaign execution role. We need someone who understands the full performance journey: the offer, the creative, the targeting, the lead, and ultimately the business result.

Responsibilities

Manage and optimize paid campaigns across Meta Ads and Google Ads, with TikTok and Snapchat Ads experience considered an advantage.
Manage performance campaigns for healthcare clients, with a strong focus on aesthetic and dental clinics.
Develop strategies based on each client's services, objectives, audience, competition, and budget.
Plan and manage monthly advertising budgets across multiple accounts.
Monitor campaigns daily and optimize based on CPL, conversion rates, lead quality, bookings, and overall performance.
Analyze which treatments, offers, creatives, and audiences generate the strongest results.
Work closely with content and video production teams to request the right creatives for paid campaigns.
Provide creative direction based on campaign data and performance.
Test different hooks, offers, formats, audiences, landing pages, and campaign structures.
Identify whether performance issues are coming from the ads, creative, offer, targeting, landing page, or lead handling.
Build clear performance reports and provide actionable recommendations.
Stay updated with platform changes, healthcare advertising policies, and performance marketing trends.
Take an active role in improving and developing the overall performance marketing department.

Mandatory Requirements

Minimum 3+ years of hands-on media buying / performance marketing experience.
Proven experience running paid campaigns for healthcare clients is mandatory.
Direct experience with aesthetic and dental clinics is required.
Strong experience generating patient leads and inquiries for treatments and procedures.
Strong experience with Meta Ads Manager.
Strong working knowledge of Google Ads.
Experience managing multiple client accounts simultaneously.
Experience managing and optimizing significant monthly advertising budgets.
Strong understanding of lead generation and conversion campaigns.
Ability to evaluate lead quality, not only CPL.
Strong understanding of creative performance, not just targeting and campaign setup.
Ability to identify why a campaign is underperforming and propose practical solutions.
Experience with tracking, pixels, conversion events, GA4, and Google Tag Manager is preferred.
Good understanding of landing pages and conversion optimization.
Strong English communication skills. Arabic is an advantage.
UAE market experience is highly preferred.

What We're Looking For We need someone who doesn't simply launch campaigns and wait for results. A low CPL doesn't automatically mean a successful healthcare campaign. We care about lead quality, bookings, patient acquisition, and return on ad spend.

The right candidate should understand how the offer, creative, media buying strategy, landing experience, and lead handling work together to drive results.

How to Apply Please submit your CV along with details of your healthcare media buying experience.

To be considered, please include

Aesthetic and dental accounts you have managed
Treatments or procedures you have advertised
Monthly ad spend managed
Platforms used
Number of accounts managed simultaneously
Examples of results achieved
Applications without previous healthcare media buying experience will not be considered.

Experience Healthcare Performance Marketing: 3 years (Required)

Work Location In person