Spinneys Egypt's E-Commerce team is scaling its commercial and marketing engine as part of a broader organizational restructuring. We're looking for a Senior Marketing Specialist to help drive customer acquisition, retention, and lifecycle marketing across our digital channels — working hands-on with CRM, promotions, retail media, and campaign execution to grow online revenue and customer value.
RESPONSIBILITIES- Plan and execute lifecycle and retention campaigns (email, push, in-app, SMS/WhatsApp) using our CRM/marketing automation platform (MoEngage), including win-back, cart-recovery, and post-purchase flows
- Own campaign performance end-to-end: targeting, segmentation, A/B testing, and reporting against conversion and ROI targets
- Support execution of promotional and pricing campaigns in coordination with commercial planning
- Manage retail media and vendor co-marketing campaigns, ensuring supplier-funded activity is delivered and reported accurately
- Collaborate with content to ensure campaign messaging, creative, and timing are aligned to customer segments
- Monitor and report on key marketing KPIs (acquisition cost, retention rate, campaign conversion, channel ROI) and translate findings into actionable recommendations
- Maintain list hygiene, deliverability standards, and platform best practices across email and push channels
- Partner with the Ecommerce Specialist and Data Scientist to refine customer segmentation and targeting logic
REQUIREMENTS- 3-5 years of experience in digital/CRM/lifecycle marketing, ideally in e-commerce, retail, or FMCG
- Hands-on experience with a marketing automation or CDP platform MoEngage or similar.
- Strong grip on campaign performance metrics — comfortable reading conversion, uplift, and A/B test results without hand-holding
- Experience with segmentation and behavioral/triggered campaign design (not just batch broadcast)
- Analytical mindset — Excel/data-fluent; Looker/Power BI or similar a plus
- Excellent written English and Arabic for customer-facing content and internal reporting
- Comfortable working cross-functionally with commercial, content, tech, and external vendors
- Bachelor's degree in Marketing, Business, or related field
