Senior Email Marketing & Lead Acquisition Specialist

Senior Email Marketing & Lead Acquisition Specialist

• Location: (Hybird), Alexandria, Egypt.
• Type: Full-Time
• Industry Focus: Home Building Materials, Construction, Real Estate

Why NeoSky

• Outbound is a core growth channel, not an experiment. You'll have ownership, autonomy, and the tools to scale a system that produces real revenuenot just activity.
• If you know how to turn data + infrastructure + copy into booked meetings, this role is for you.

Role Summary:

• You own the entire outbound engine.
• Your job is simple to define and hard to execute.
• Turn a business offer into booked sales meetings at scale.
• You will manage everything end to endfrom ICP definition and data acquisition to cold email delivery, reply handling, and booked calls. This is a hands-on, performance-driven role for someone who knows how outbound really works in 2025.

What You'll Own (Responsibilities):

Strategy & Targeting:

• Run deep audits of our business, offers, and target markets.
• Define ICPs and targeting rules nationwide (U.S.).
• Build focused audiences such as:

oContractors & subcontractors.

oHome builders & developers.

oHotel & commercial construction companies.

oRenovation & house-flipping businesses.

oProperty managers & real estate operators.

Data & List Operations:

• Source, scrape, buy, and manage large-scale lead datasets from vendors and tools.
• Clean, verify, enrich, and segment data using modern verification and AI tools.
• Maintain list hygiene and continuously improve data quality.

Outbound Infrastructure & Deliverability:

• Build and maintain cold email infrastructure at scale:

oMultiple domains & inboxes.

oSPF, DKIM, DMARC.

oWarm-up and reputation management.

oEnsure high inbox placement and low spam/junk rates.

oConfidently send 10,000+ emails per day

Cold Email Execution:

• Write, test, and optimize cold email scripts (subject lines, body, CTAs).
• Launch and manage outbound campaigns.
• A/B test copy, audiences, and sending strategies.
• Optimize for replies, meetings, and callsnot vanity metrics.

Automation & AI:

• Use AI tools to:

oClassify and manage inbox replies

oAutomate follow-ups

oRoute qualified leads into calendars and CRMs

• Convert responses into:

oBooked online meetings

oIn-store appointments

oDirect inbound phone calls

Sales Enablement & Reporting:

• Qualify prospects and book meetings directly on sales calendars.
• Deliver clear weekly performance reports.
• Continuously improve results based on data.

Requirements (Non-Negotiable):

• Proven experience in B2B cold email & outbound lead generation
• Real experience sending high-volume campaigns (10k+ emails/day)
• Strong understanding of:

oICP targeting

oOffer positioning

oDeliverability best practices

• Hands-on experience with:

oCold email tools.

oLead scraping & enrichment tools.

oEmail verification platforms.

oStrong English copywriting skills for cold outreach.

oData-driven, detail-oriented, and execution-focused.

oAbility to manage outbound campaigns end to end without supervision.

Bonus (Strong Advantage):

• Experience in construction, building materials, real estate, or adjacent industries
• Experience driving local store traffic or inbound calls via email

How You'll Be Measured (KPIs): Clear targets will be set within the first 30 days

This role is performance-based. KPIs include:

• Inbox placement & bounce rate.
• Reply and positive response rates.
• Qualified leads generated.
• Meetings booked (online & in-store).
• Inbound calls driven.
• Cost per qualified lead.

How to Apply:

Send your CV to: [Confidential Information]

Mention Senior Email Marketing & Lead Acquisition Specialist in the subject line.