The Senior Executive Paid Search & Paid Social will manage Paid Search and Paid Social strategies for MENA-region clients. This includes optimizing campaigns, advising on best practices, supporting client onboarding, and staying updated on industry trends.
A Typical Day Will Include:
- Providing expertise across Paid Social and Paid Search, Programmatic is a plus.
- Consulting and guiding teams to design and implement search and social strategies for diverse MENA-region portfolios.
- Working closely with operations teams to ensure campaigns meet KPIs by offering optimization guidance and troubleshooting support.
- Acting as the key expert in client conversations.
- Leading client onboarding and supporting their technical setup across platforms.
- Developing strong, trusting relationships with clients by providing innovative solutions to achieve their business objectives.
- Staying updated on industry trends by collaborating with key publishers and building an innovation roadmap.
- Leading Quarterly Business Reviews by consolidating insights and recommendations.
- Maintaining a deep understanding of the performance advertising ecosystem, including activation platforms, tagging, measurement, data providers, DMP/CDP, etc.
- Being the go-to expert for biddable topics, offering training, consultations, best practices, and platform updates.
- Leading cross-functional digital projects such as data partnerships, attribution modeling, and DCO.
- Owning the section for new business pitches by demonstrating forward-thinking strategies and storytelling.
- Activating campaigns with the operations team and ensuring quality control in campaign setups.
- Managing communication between planning and operations teams.
- Supporting the Performance Manager in developing overall digital performance and integrated media strategies.
- Managing data through automated dashboard solutions.
The Ideal candidate will have:
- Relevant years of experience in a similar agency role.
- Strong expertise in Paid Search and Paid Social.
- Hands-on experience with performance platforms (Google Ads, META, TikTok, Snapchat, Twitter and LinkedIn).
- Strong understanding of digital marketing for both eCommerce and branding media activation.
- Analytical mindset with attention to detail and strong organizational skills.
- Critical thinking, problem-solving abilities, and an entrepreneurial approach.
- Excellent client service and relationship-building skills.
- Ability to meet deadlines in a fast-paced agency environment.
- Strong communication and presentation skills (verbal and written).
- Fluency in English; Arabic language skills are a plus.
- Proficiency in MS Office and relevant internet applications.
- Understanding of tracking ecosystems, including MMP, Analytics360, and Campaign Manager.
- Preferred certifications: Facebook Blueprint, Analytics360, and Campaign Manager.
*Only shortlisted candidates who meet our requirements will be contacted. *
