Senior Executive - Public Relations, Events & Influencers

JOB PURPOSE

The Senior PR Executive is primarily responsible for overseeing and shaping the brand's public image, as well as leading PR-driven events and activations across the Arabian Gulf region. This role works closely with all internal banners and collaborates with influencers, media partners, and event stakeholders to ensure alignment with the brand's strategic objectives

Qualifications and Education:

Bachelor's degree in marketing or a relevant field

Strong understanding of digital marketing and social media platforms.

Excellent communication and interpersonal skills

Proficiency in social media platforms and analytics tools.

Experience:

3-5 years of experience in Public Relations, Marketing, Communications, or a related field

JOB RESPONSIBILITIES

Create comprehensive PR strategies aligned with brand objectives.

Manage influencer relationships and collaborations.

Build strong relationships with media, press and Digital influencers.

Conceptualize, propose, and execute influencer marketing campaigns.

Recruit, brief, and manage influencers, ensuring adherence to brand guidelines.

Negotiate and draft influencer contracts, outlining deliverables and payment terms.

Track campaign performance, ensuring deliverables are met and KPls are achieved.

Report regular reports on campaign progress and results.