Coordinate face-to-face survey fieldwork across DWTC and DEC venues, including scheduling and supervising survey staff, providing on-site support, and resolving operational issues
Monitor fieldwork performance through daily target setting, analysis, and reporting
Conduct ongoing quality checks on collected responses; design and deliver training sessions for field researchers as required
Support administration of online and telephone surveys, including survey set-up, review of respondent lists, monitoring of response rates against targets, and progress reporting
Customer Experience (CX) Support
Extract event schedules and customer lists (e.g., organisers, exhibitors) from DWTC CRM systems to support survey planning and execution
Collaborate with commercial, planning, customer care and other teams to ensure accuracy and completeness of customer data, resolving any gaps or duplications
Manage survey design and deployment within platforms such as Qualtrics and Alchemer, including questionnaire programming, logic setup, integration of customer data, and distribution
Escalate customer complaints identified through surveys to relevant internal teams, ensuring timely resolution and feedback loop closure
Provide ad hoc research support to internal stakeholders, subject to priorities and available resources
Data Analytics and Reporting
Conduct qualitative data analysis, including coding and categorisation of open-ended responses, for regular and ad hoc reporting
Perform data cleaning, tabulation, visualisation, and interpretation of survey data
Contribute to the development and maintenance of dashboards and reporting tools aligned with business needs
Prepare clear, structured, and visually engaging reports and presentations with actionable insights
Apply technology and AI tools to streamline and enhance qualitative and quantitative analysis processes
Explore and recommend innovative research methods, tools, and technologies to continuously improve data quality, efficiency, and reporting
Administrative Responsibilities
Maintain up-to-date research databases, repositories, and archives
Coordinate the temporary survey staff in line with project requirements and budget, liaising with external agencies as needed
Ensure research projects follow sound methodological and operational principles, including appropriate sampling, accurate reporting, and confidentiality of data handling
Operating Environment
Predominantly office-based job requiring working longer hours on a computer, but could involve on-site supervision of survey fieldwork at DWTC or DEC venue
The role requires the ability to work effectively when under time bound pressures, deadlines and to deliver quick turn-around times
Occasional working over weekends as the role is linked with the corporate business cycle, particularly the Annual Event Calendar
Formal Education
Bachelor's degree in marketing, Social Sciences, or a related field is required
Additional formal or informal training in Research, Customer Experience, or Data Analytics (e.g., postgraduate study, professional certifications, specialised courses) will be considered an advantage
Work Experience
2-3 years of relevant professional experience in market research, customer insights, or fieldwork coordination
Proven experience coordinating or supervising teams of temporary or field-based staff (e.g., interviewers, surveyors, promoters)
Hands-on experience in survey administration (face-to-face, online, or telephone), with emphasis on quality assurance and achieving performance targets
Exposure to customer experience measurement and/or CRM systems preferred
Familiarity with survey platforms (e.g., Qualtrics, Alchemer) is an advantage
Experience in a market research agency or consultancy environment will be considered an advantage
Skills & Knowledge
Strong interpersonal and communication skills, with the ability to guide, motivate, and supervise field staff effectively
High level of organisational skills to manage schedules, resources, and operational requirements
Excellent stakeholder management, able to liaise confidently with internal teams and external partners
Strong attention to detail, ensuring accuracy in data collection and quality control
Ability to resolve issues on the ground quickly and independently
Proficiency in Microsoft Office (Excel, PowerPoint, Word) for reporting and coordination.
Good understanding of data handling and reporting, with the ability to support survey analysis and reporting when required
Bilingual skills (Arabic and English) are highly desirable
Demonstrated initiative, accountability, and commitment to continuous improvement
