What Will You Do
The Senior Field Marketing Specialist is a key role within of our regional marketing team and reports into the Head of MEA Marketing and Communications and will be based in our regional office in Dubai. The Marketing Specialist is partially strategic and operational role and will be supporting and executing our Lead generation, marketing, branding, and event strategy for our Smart Building technologies and solutions across Middle East and Africa.
How Will You Do It
As a Senior Marketing Professional, your key responsibilities will be;
Local Execution with Business Impact
- Plan, localize, and execute multi-channel demand generation programs that generate qualified
leads and accelerate pipeline conversion.
- Build and manage campaign calendars, aligning closely with sales leaders to ensure marketing
programs support business priorities.
- Work hand-in-hand with the Regional Head of Marketing to implement strategic initiatives and
adapt and execute them for Middle East & Africa.
Funnel-Focused Performance
- Own end-to-end campaign execution, from planning to performance analysis.
- Monitor, analyze, and optimize marketing funnels; ensuring every tactic is tied to measurable
outcomes (MQLs, SQLs, pipeline contribution).
- Maintain campaign dashboards and share insights with local and regional stakeholders.
Global Collaboration, Local Relevance
- Collaborate with global marketing squads to localize and land strategic campaigns in the
region, ensuring cultural and market relevance.
- Provide feedback and insight to global teams on customer behavior, market trends, and
competitive activity.
- Act as a connector between corporate strategy and local market dynamics, ensuring the voice
of the market is consistently heard.
Field Enablement & Sales Alignment
- Partner with the sales team to support sales enablement and event execution.
- Deliver content and tools tailored to local buying behaviors and customer needs.
As a Marketing Professional you will be accountable for all the marketing projects and inquiries across Middle East & Africa region. You will develop the structure, administrate & update local marketing repositories. You will support the preparation of strong value content such as white papers, webinars, videos, and animations as a base for best-in-class digital campaigns
As a Marketing professional you will use your experience to develop global marketing news updates and execute the marketing strategy in daily priorities that keep the departments functioning and facilitate the duties of the marketing managers.
Required
What we look for
- Bachelor's degree in Marketing / Communications / Business Administration or equivalent
- Minimum 5-6 years of experience as Marketing Specialist / Generalist within matrix organization in UAE
- Hands-on experience in executing Lead generation, & supporting regional events / trade shows
- Great passion for branding, creativity, determination to achieve the objective, flexibility, enthusiasm, initiative, ability to problem solve and teamwork
- Recent or past experience of working on different marketing tools
- Solid experience with MS Office Suite and Adobe Photoshop and has worked on presentations, reports, spreadsheets, Photoshop editing, Indesign html, etc.
- Recent or Past experience using web enhancement tools
- Excellent knowledge of the English Language both written and verbal
- Strong writing, editing, and researching skills
- High level knowledge of MS Office
- High level of customer service ability
- Must have the ability to multi-task in a fast paced and deadline driven environment.
- Strong team spirit and high level of customer service ability
