Job Purpose: To lead field marketing operations across Barns branches by planning and executing promotional campaigns, enforcing brand standards, managing agency partnerships, and delivering data-driven insights that elevate customer experience and strengthen brand presence in the market.
Key Responsibilities
- :Lead the planning and execution of field marketing campaigns across all branches in alignment with the broader marketing strategy
- .Oversee the distribution and correct display of promotional and advertising materials, ensuring brand consistency across all touchpoints
- .Conduct regular branch audits to assess visual identity compliance and promotional implementation, escalating gaps to relevant stakeholders
- .Drive the execution of launch events, seasonal campaigns, and high-impact promotional initiatives, managing timelines and on-ground teams
- .Prepare and present comprehensive field reports covering performance analysis, branch readiness assessments, and strategic recommendations to management
- .Act as the primary liaison between marketing, operations, and maintenance teams to resolve display and visual presentation issues efficiently
- .Own and maintain the branch database and promotional inventory system, ensuring accuracy and operational readiness
- .Anticipate and respond to field marketing needs across existing and new branches, proactively identifying opportunities for improvement
- .Mentor and guide junior field marketing team members, providing direction, feedback, and support in day-to-day activities
- .Manage relationships with external agencies and partners, leading briefings, reviewing deliverables, and ensuring quality and timely execution
- .Contribute to budget tracking for field marketing activities, supporting cost-efficient planning and resource allocation
.
Job Requirement
- s:Bachelor's degree in Marketing, Business Administration, or a related fiel
- d.Minimum 4–6 years of experience in field marketing or brand operations, preferably within an F&B or multi-branch retail environmen
- t.Proven track record of leading campaigns end-to-end and managing external vendors or agencie
- s.Proficiency in both Arabic and Englis
- h.Strong leadership and project management skills with the ability to prioritize and manage multiple initiatives simultaneousl
- y.Analytical mindset with the ability to translate field observations into actionable insight
- s.Excellent communication and stakeholder management skills across all levels of the organizatio
n.
