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Senior Graghic desinger

Senior Graghic desinger

Forte
  • Posted 3 hours ago
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Job Description

Role Summary

The Senior Graphic Designer serves as the visual storyteller for our hospitality brand, translating guest experiences into compelling digital and print assets. This Full-time, Mid-level role is responsible for maintaining brand integrity across multiple properties while executing high-volume creative requests. Working in a Hybrid environment, success is measured by the ability to balance creative innovation with the rigorous delivery of monthly marketing targets.

Work Setup & Collaboration

  • Hybrid Schedule: Requires a blend of remote deep-work days and on-site collaboration for photoshoots or team strategy sessions.
  • High-Throughput Environment: Demands exceptional self-management to maintain a consistent output of at least 30 unique social/digital assets per month.
  • Cross-Functional Synergy: Partners daily with Marketing, Social Media, and Operations teams to ensure visual alignment with business objectives.
  • Creative Ownership: Operates with significant autonomy in design execution while adhering to established hospitality brand standards.

What You'll Do

  • Design and produce a minimum of 30 high-quality social media posts and digital assets monthly to drive guest engagement.
  • Develop visual identities for seasonal promotions, special events, and new hospitality offerings.
  • Create print collateral including menus, in-room signage, brochures, and large-scale environmental graphics.
  • Maintain a centralized asset library to ensure all properties have access to current, brand-compliant templates.
  • Collaborate with the Marketing Manager to translate campaign briefs into actionable design concepts.
  • Review and retouch professional photography to ensure all imagery meets the brand's aesthetic standards.
  • Lead design critiques and provide constructive feedback to junior contributors or external vendors.
  • Manage end-to-end production from initial mood boarding to final file handoff for both digital and print vendors.
  • Optimize creative workflows to improve speed-to-market for recurring monthly social media requirements.
  • Ensure 100% brand consistency across all guest-facing touchpoints and internal communications.

Success Indicators

  • Content Throughput: Consistently deliver 30+ approved social media assets per month on schedule.
  • Brand Compliance: Achieve a 0% error rate regarding brand guidelines and logo usage across all platforms.
  • Production Efficiency: Reduce the average design-to-approval turnaround time by 15% within the first year.
  • Engagement Impact: Deliver visual assets that meet or exceed benchmark social media engagement rates (likes, shares, saves).
  • Stakeholder Satisfaction: Maintain high internal NPS scores from property managers and marketing leads.

Required Qualifications

  • 5+ years of experience in graphic design, ideally within the hospitality, travel, or luxury lifestyle sectors.
  • Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Proven portfolio demonstrating a sophisticated eye for typography, layout, and color theory in a commercial context.
  • Print Production Knowledge: Deep understanding of pre-press requirements, paper stocks, and finishing techniques.
  • High-Volume Capability: Demonstrated ability to manage multiple projects simultaneously without sacrificing quality.
  • Digital Native: Strong grasp of social media trends, aspect ratios, and platform-specific design constraints.
  • Professional Communication: Ability to articulate design decisions clearly to non-creative stakeholders in a hybrid setting.

Nice to Have

  • Motion Graphics: Experience creating short-form video or animated social assets using After Effects or Premiere Pro.
  • Photography Skills: Ability to direct or execute basic lifestyle and food/beverage photography.
  • Agency Experience: Prior experience working in a fast-paced agency environment serving multiple hospitality clients.
  • UI/UX Basics: Understanding of web design principles for landing page optimization.

About The Team/Environment

Our creative team operates at a high velocity, prioritizing rapid iteration and visual excellence to stay ahead in a competitive hospitality landscape. We value a process-driven approach where tooling and templates are used to maximize efficiency, allowing more time for conceptual innovation. The environment is collaborative and feedback-rich, maintaining a high quality bar for every guest-facing asset we produce.

More Info

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Key Skills

Web design principles

Finishing techniques

Pre-press requirements

Aspect ratios

UI/UX basics

Platform-specific design constraints

Paper stocks

Social media trends

About Company