Senior Graphic Designer

Role Overview

LIPS Healthcare is seeking a Senior Graphic Designer to lead the visual expression of our brand across digital and physical touchpoints. This role is responsible for translating LIPS premium healthcare positioning into high-quality, consistent, and conversion-focused visual communication.

The ideal candidate combines strong brand design sensibility with performance marketing understanding, ensuring all visual assets support patient acquisition, brand authority, and trust.

You will collaborate closely with the Growth Marketing Manager, content team, external agencies, and clinic leadership to create visuals that elevate the LIPS brand while supporting measurable marketing outcomes.

⸻

Key Responsibilities

Brand & Visual Identity

•Maintain and evolve the LIPS brand identity across all marketing channels.

•Ensure visual consistency across website, social media, paid media, and clinic materials.

•Develop brand guidelines and enforce brand standards internally and with external partners.

•Translate LIPS premium medical positioning into a clean, modern, and trustworthy visual language.

⸻

Marketing & Campaign Design

Design creative assets supporting patient acquisition and brand awareness campaigns, including:

•Paid advertising creatives (Google Display, Meta, retargeting)

•Landing page visuals and graphics

•Website graphics and UI elements

•Social media posts, carousels, and reels covers

•Email marketing templates

•Infographics and educational visuals

Ensure designs are optimized for performance marketing and conversion.

⸻

Healthcare & Patient Communication Design

•Create clear and patient-friendly visuals explaining treatments, services, and patient journeys.

•Design educational healthcare content that builds authority and trust.

•Translate complex medical information into simple, visually engaging formats.

⸻

Clinic & Physical Environment Materials

Design assets that enhance the in-clinic patient experience, including:

•Signage and navigation graphics

•Digital screen content

•Patient brochures and printed materials

•Event and partnership materials

•Exhibition or activation visuals when required

⸻

Creative Collaboration

•Work closely with the Growth Marketing Manager to align design with performance campaigns.

•Collaborate with content creators on visual storytelling and brand authority content.

•Support PR initiatives with visual assets for media placements and announcements.

•Coordinate with external agencies when required.

⸻

Creative Direction & Asset Management

•Manage and organize LIPS design asset library.

•Establish templates and scalable systems for fast marketing production.

•Ensure all assets are optimized for digital platforms and mobile viewing.

⸻

Requirements

Experience

•8+ years of graphic design experience

•Experience working in-house or with marketing teams

•Healthcare, wellness, beauty, or premium service industry experience is a strong advantage

⸻

Skills

•Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

•Strong experience with digital marketing design

•Ability to design for both brand storytelling and performance marketing

•Strong understanding of layout, typography, color systems, and visual hierarchy

•Experience designing social media, paid ads, landing pages, and web graphics

•Ability to translate complex information into clear visuals

⸻

Nice to Have

•Experience with Figma

•Motion design or animation skills (After Effects)

•Experience supporting UI/UX design for websites

•Experience working with healthcare or regulated industries

⸻

Key Competencies

•Strong visual storytelling

•Detail-oriented with high quality standards

•Ability to work in fast-paced marketing environments

•Strong collaboration and communication skills

•Understanding of how design supports business and growth objectives

• Portfolio needs to be included in the application