Why this role exists
Healthcare has a communication problem.
Doctors are overloaded. Patients are confused. Systems don't speak the same language.
At DIME, we're building the clinical memory and intelligence layer that helps healthcare work with clarity, not guesswork.
But building the product is only half the work. The other half is making people understand it, trust it, and actually use it.
This role exists to bridge that gap.
RESPONSIBILITIES- Translate complex healthcare workflows into clear, relatable narratives
- Define how DIME is positioned across doctors, hospitals, and partners
- Identify real pain points in the Egyptian healthcare ecosystem and build messaging around them
- Design and execute strategies to onboard doctors across specialties
- Build campaigns that speak to daily clinical frustrations (time loss, data fragmentation, decision pressure)
- Work closely with Business Development to support conversion and retention
- Lead content direction (especially short-form video, reels, and educational content)
- Turn real healthcare problems into stories people engage with
- Build DIME's voice as a credible, trusted player in healthtech
- Plan and execute multi-channel campaigns (digital, on-ground, partnerships)
- Test, learn, and iterate fast (what works scale, what doesn't drop)
- Align campaigns with product launches and specialty rollouts
- Support collaborations with hospitals, universities, and healthcare entities
- Position DIME in events, hackathons, and sector initiatives (like MedNova)
- Help shape how DIME shows up in the broader healthtech conversation
REQUIREMENTS- 36+ years in marketing, preferably in healthcare, healthtech, or related fields
- Strong understanding of the healthcare ecosystem (doctors, hospitals, patient behavior)
- Experience in B2B or B2B2C marketing is a strong plus
- Ability to simplify complex ideas without losing depth
- Strong storytelling and content thinking (not just execution)
- Data-driven mindset you test, measure, and adjust
- Comfortable working in early-stage environments with ambiguity
- You care about impact, not just campaigns
- You listen before you speak
- You don't market features you solve real problems
- You can sit with doctors, understand their reality, and translate it into strategy
- Doctors don't just hear about DIME they understand it and trust it
- Campaigns lead to real adoption, not just impressions
- DIME becomes part of the healthcare conversation in Egypt
- Clear growth in doctor onboarding, engagement, and retention
