The Senior Media Planner is responsible for developing and executing media strategies that align with client marketing goals. This role requires a strong balance of analytical thinking, creativity, and executional excellence to deliver impactful, cost-effective campaigns across traditional and digital channels.
As a Senior Media Planner, you will play a pivotal role in shaping client media strategies, optimizing campaign performance, and driving measurable results. Your ability to research audiences, manage budgets, and collaborate across teams will position you as a key contributor to client success and the agency's growth.
Key Responsibilities
- Media Strategy & Planning
- Develop comprehensive media strategies tailored to client objectives.
- Identify the most effective media channels (TV, radio, print, OOH, digital, etc.) to reach target audiences.
- Conduct market research and competitive analysis to inform planning decisions.
- Build detailed media plans, including timelines, budgets, and channel allocations.
- Campaign Execution & Optimization
- Manage the implementation and launch of campaigns across selected platforms.
- Collaborate with creative and account teams to ensure campaigns are cohesive and aligned with brand messaging
- Monitor campaign performance using data-driven insights, adapting strategies to maximize ROI.
- Track audience trends and apply behavioral insights to optimize targeting.
- Financial Oversight & Vendor Management
- Allocate media budgets efficiently to achieve maximum impact.
- Monitor spending and provide clients with detailed reports on financial performance.
- Negotiate rates and secure cost-effective placements with media vendors.
- Ensure fiscal responsibility in all campaign planning and execution.
- Collaboration & Innovation
- Work closely with clients, creative teams, and media suppliers to deliver innovative, results-driven campaigns.
- Foster cross-functional collaboration to ensure seamless campaign execution.
- Champion the use of emerging media tools, technologies, and platforms to keep strategies innovative and competitive.
Requirements
- 2-4 years of experience in media planning (both online and offline).
- Deep understanding of traditional and digital media channels (TV, radio, outdoors, and digital).
- Strong analytical skills and the ability to translate insights into actionable strategies.
- Excellent communication, negotiation, and presentation skills.
- Proven ability to manage budgets and optimize campaign performance.
