Job Objective:
The Senior Manager – Social Media Content Performance Analysis is responsible for leading the measurement, analysis, and evaluation of content performance across social media platforms.
The role transforms social media data, audience behavior, and content performance trends into actionable insights that support content strategy, platform optimization, audience growth, and business decision-making.
Working closely with social media, Content, Marketing, Research, Data, and Commercial teams, the role provides a clear understanding of what content performs, why it performs, and how performance can be continuously improved across platforms.
Key Responsibilities:
- Lead social media content performance measurement, analysis, and reporting across all relevant platforms.
- Develop and maintain social media performance frameworks, KPIs, dashboards, and reporting standards aligned with content and business objectives.
- Analyze key social media metrics including reach, impressions, engagement, video views, watch time, retention, completion rates, follower growth, traffic, and audience behavior.
- Evaluate content performance across platforms such as Instagram, TikTok, YouTube, Facebook, X, Snapchat, and other emerging platforms.
- Identify high- and low-performing content, formats, topics, franchises, and platforms, highlighting the key drivers behind performance.
- Analyze performance by content type, including short-form video, long-form video, Reels, Shorts, Stories, posts, and other social-first formats.
- Translate social media data into clear, actionable recommendations that support content planning, publishing, optimization, and audience growth.
- Conduct deep-dive analyses across campaigns, titles, shows, talent, content formats, platforms, and audience segments.
- Monitor social media trends, platform developments, algorithm changes, competitor activity, and evolving audience consumption behaviors.
- Establish benchmarks and track social media performance against targets, historical results, platform benchmarks, and competitors.
- Identify emerging content opportunities and audience trends based on performance data.
- Partner with social media and Content teams to integrate performance insights into editorial and content planning.
- Collaborate with Marketing, Research, Data, and Commercial teams to provide social media insights that support wider business objectives.
- Present performance results, insights, opportunities, and recommendations to senior stakeholders through clear dashboards, reports, and presentations.
- Improve the efficiency and accuracy of social media reporting through automation, standardization, and enhanced analytics tools.
- Lead and develop the Social Media Content Performance Analysis team, ensuring analytical quality, consistency, and actionable outputs.
Qualifications / Requirements:
- Strong experience in data analytics
- Advanced understanding of social media KPIs, platforms metrics, audience behavior, and content consumption patterns.
- Strong knowledge of major social media platforms, particularly YouTube, Instagram, TikTok, Facebook, X, and Snapchat.
- Strong analytical and data interpretation skills, with the ability to translate complex performance data into clear insights and recommendations.
- Advanced proficiency in Microsoft Excel, including data analysis, reporting, performance tracking, and data visualization.
- Experience with native social media analytics tools such as YouTube Analytics, Meta Business Suite, TikTok Analytics, and other platform insights tools.
- Experience with visualization and reporting tools such as Power BI, Tableau, Looker, or similar platforms is preferred.
- Ability to develop dashboards, benchmarks, performance scorecards, and executive-level reports.
- Strong presentation and communication skills, with the ability to simplify complex data for non-analytical stakeholders.
- Experience managing teams and collaborating with cross-functional stakeholders.
- Experience within media, entertainment, broadcasting, streaming, or digital content is preferred.
Experience:
8-10 years experience in digital content analysis.
Technical and Behavioral Competencies:
- Deep awareness of the social platform's properties.
- Very good communication skills.
- Ability to create pricing strategy and business modelling for projects.
- Excellent presentation skills, communication, and management skills.
- Results Oriented
- Conflict Resolution
- Problem Solving
- Strategic Thinking
- Data Analysts
