Develop and execute integrated corporate communication strategies to strengthen brand image, reputation, and consistency across all channels, aligned with brand guidelines and messaging frameworks
Plan and deliver brand-building, publicity, and communication initiatives for existing and new services, including pre- and post-launch campaigns aligned with business priorities and timelines
Support organisation-wide communication requirements across functions, ensuring effective messaging through communiqués that drives engagement and business outcomes
Manage brand reputation across print, digital, social media, and online advertising platforms, adopting best practices in corporate communications and brand building
Strategic Content Development
Create, edit, and refine high-impact content for corporate websites, newsletters, brochures, AV scripts, speeches, opinion pieces, white papers, case studies, advertisements, and corporate background materials
Develop compelling narratives reflecting the organisation's perspective on industry, economic, and geopolitical issues
Prepare leadership communication assets including speaking points, Q&As, talking notes, and spokesperson briefs for conferences, panels, and media interactions
Ensure consistency in tone, structure, and clarity across platforms, and support crisis communication through holding statements, reactive responses, and stakeholder messaging
Internal Communications
Lead internal communication initiatives including employee newsletters, regional HR newsletters, intranet updates, announcements, industry updates, and newsflashes
Ensure timely, accurate, and engaging messaging to drive employee engagement and organisational alignment
Media Relations & Thought Leadership
Draft and manage press releases, media advisories, editorials, advertorials, and official statements
Plan and execute media releases, advertisements, events, briefings, interviews, and promotional activities for new initiatives and developments
Build and sustain strong relationships with media representatives, PR agencies, and key external stakeholders
Monitor and analyse media coverage, competitor activity, and industry trends to identify opportunities and manage reputational risks
Research, Analysis & Insights
Conduct research and analyse industry reports, policy papers, and market trends to generate insightful communication and discussion documents
Translate complex information into clear, impactful messaging for diverse stakeholder groups
Stay current on industry, economic, and geopolitical developments to ensure content relevance and contextual depth
Stakeholder Collaboration & Governance
Partner with senior leadership and cross-functional teams to deliver communication aligned with strategic priorities
Collaborate with PR agencies, media partners, and internal communication teams to ensure consistency and accuracy across all touchpoints
Draft, review, and update corporate communications and media management policies and guidelines, and support client relationship management activities as required
Operations, Vendor & Budget Management
Ensure smooth functioning of the Corporate Communications function in line with ISO 9001 SOPs and quality standards
Identify, negotiate, and manage agencies and vendors to ensure cost-effective delivery and strong ROI
Maintain budgetary control across communication and marketing initiatives
Manage multiple projects simultaneously with strong editorial rigor, confidentiality, and adherence to timelines
Sustainability
Promote judicious use of natural resources
Adhere to the organisation's environment, health, and safety policies, objectives, and guidelines
Requirements
Anti Bribery Management Systems (ABMS)
Follow the ABMS roles and responsibilities details as prescribed on the ABMS manual
Understanding of ethical standards and the importance of integrity in business practices
Ability to identify and evaluate risks related to bribery in various business contexts. For more detailed explanation, follow the ABMS manual
Education
Postgraduate in mass communication / journalism or global equivalent degree
Experience
8-12 years of experience in a corporate communications and content writing role
Excellent written and verbal communication skills, with a strong focus on high-quality content writing
