Senior Manager - E-commerce

Role Summary:

As the Ecommerce Manager/ Senior Manager, you are the owner of your digital platforms. You hold full 360-degree accountability for the P&L, strategy, and operational excellence of the ecommerce business. You don't just manage a platform; you own the entire value chain—integrating buying, performance marketing, operations, and customer experience to deliver aggressive growth and sustainable profitability.

Key Success Drivers including Accountabilities and Responsibilities :

- P&L Ownership: Full accountability for the top-line revenue and bottom-line EBIT for all assigned platforms.

- Budgeting & Forecasting: Plan budget and monthly rolling forecasts, ensuring marketing spend, operational costs, and inventory investments align with growth targets.

- Strategic Buying Involvement: Partner with the Buying & Merchandising teams to influence seasonal range selection and OTB (Open-to-Buy) plans, ensuring the product mix is optimized for digital demand and regional market trends.

- Trade and Digital Marketing Planning: Lead the digital and commercial calendar, orchestrating high-impact promotional events and brand moments across all digital touchpoints.

- Performance Marketing Oversight: Direct the growth team to ensure ROAS, CR, and sessions targets are met. You own the bridge between marketing traffic and commercial conversion.

- End-to-End Operations: Take ownership of the fulfillment ecosystem, working with logistics and warehouse teams to optimize click-to-deliver times and reduce return rates.

- Technology & UX: Drive the technology roadmap for your ecommerce platforms, ensuring a frictionless, mobile-first journey that maximizes UPT (Units Per Transaction) and AOV (Average Order Value).

- Customer Lifecycle: Own the customer retention and loyalty metrics, ensuring the post-purchase experience reinforces brand equity and drives repeat purchases.

- Omnichannel Integration: Bridge the gap between digital and physical retail, ensuring a seamless One Brand experience for the customer.

Functional/ Technical Competencies:

- Analytical and Commercial

- Financial

- Marketing and Digital Marketing

- Ecommerce System Architecture

- Supply Chain and Operations

- Stakeholder Management

Education:

Bachelor's degree in business, marketing, or a related field (Master's degree preferred).

Experience:

10 years + 5 years related experience in a similar role