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noon

Senior Manager - Finance Lead (New Business)

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Job Description

Job title: Senior Manager, Finance

Location: Dubai, UAE

About noon

We're building an ecosystem of digital products and services that power everyday life across the Middle East - fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day. We want to redefine what technology can do in this region, and we're looking for a Senior Manager, Financial Reporting who can help us move even faster.

noon's mission: Every door, every day.

What you'll do:

  • Lead end-to-end finance setup for new business launches, including entity and structure assessment, chart of accounts design, and accounting flow definition.
  • Design and implement scalable order-to-cash and procure-to-pay workflows.
  • Define finance and operational processes for multiple business models, including B2C, B2B, and marketplace structures.
  • Drive finance integration for fintech solutions such as payment gateways, wallets, BNPL, refunds, and settlement mechanisms.
  • Partner closely with Operations and Technology teams to build system-driven, scalable finance processes.

Commercial & Strategic Finance

  • Evaluate new business proposals, partnerships, and commercial opportunities.
  • Review and assess commercial agreements, revenue models, cost structures, and associated risks and compliance requirements.
  • Perform profitability analysis, unit economics, and business viability assessments for new initiatives.
  • Provide clear, data-backed recommendations to leadership on go/no-go decisions.

Business Planning & Forecasting

  • Own the preparation of business plans, financial forecasts, and annual budgets.
  • Conduct scenario planning and sensitivity analysis to support strategic decision-making.
  • Estimate, monitor, and manage working capital requirements, cash flows, and funding needs.
  • Track forecast assumptions against actual performance and recalibrate projections as required.

P&L Ownership & Performance Tracking

  • Own detailed P&L tracking across businesses, categories, products, or channels.
  • Monitor actual performance against plan and identify revenue leakage, margin pressures, and cost inefficiencies.
  • Partner with business teams during monthly closures to analyze variances and drive corrective actions.

Closing, Controls & Governance

  • Lead month-end and period-end close processes in collaboration with accounting and business teams.
  • Ensure accuracy, completeness, and timeliness of financial reporting and MIS.
  • Support statutory audits, internal audits, and compliance requirements.
  • Establish SOPs and governance frameworks to support business scale and complexity.

Data, Systems & Technology Enablement

  • Demonstrate strong hands-on capability with data tools such as BigQuery and SQL for financial analysis.
  • Drive data-led insights through dashboards, automated reporting, and analytics.
  • Partner with data and engineering teams to improve data quality, reconciliation logic, and reporting automation.
  • Stay adaptable and technology-oriented, comfortable working with evolving systems, tools, and business models.

What you'll need:

  • Master's Degree in Banking & Finance, General Accounting, or a similar field.
  • Minimum of 8 years of experience in e-commerce, marketplace, fintech, or high-growth technology environments.
  • Prior experience supporting new business launches, reviewing and managing commercial agreements, and setting up end-to-end finance processes.
  • Strong background in commercial finance and financial controllership.
  • Deep understanding of financial processes across e-commerce and fintech ecosystems.
  • Exposure to eCommerce / QCommerce Industry.
  • Extensive knowledge of Accounts Payable, General Ledger of books of account keeping
  • Strong business partnering mindset with the ability to collaborate effectively across functions.
  • Advanced analytical capabilities, including hands-on experience with SQL and BigQuery.
  • Proven expertise in business evaluation, profitability analysis, unit economics, and working capital management.

Who will excel

  • We're looking for people with high standards who understand that hard work matters.
  • You need to be relentlessly resourceful and operate with a deep bias for action.
  • We need people with the courage to be fiercely original.
  • noon is not for everyone; readiness to adapt, pivot, and learn is essential.

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About Company

Job ID: 139457375