EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (return on investment). All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact
World-class, rounded marketing operator and strategy crafting. True E2E (end to end) marketer. Ownership of the marketing agenda of the given market. OU category leads will be more focused on LRP (Long-Range Plan) and OU-wide projects while within markets the focus is ABP creation / operationalization.
- Portfolio-wide, E2E (end to end) marketing scope. Lead ABP (annual business plan) and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory)
- Supported by local IMX (integrated marketing experience) team (media, content, epics Subject Matter Experts) but also stretch to lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity.
- Own market marketing performance (inc ROI, P&L)
- Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
- The team size spam from none to 3 talents depending on market size/ potential
Experience & Critical Requirements
- Significant marketing and leadership experience (7+ years), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
- Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
- Advanced business, commercial acumen (RGM experience is nice to have).
- Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
